Senior Content Writer

1 day ago

Lucknow, Uttar Pradesh, India Vowel Digital Adworld Full time ₹ 40,00,000 - ₹ 80,00,000 per year

Company Overview

Vowel Digital Adworld Pvt Ltd is a leading digital marketing agency focused on delivering top-tier online marketing solutions to businesses across multiple industries. Renowned for its customized approach, the company specializes in SEO, PPC advertising, social media and content marketing, and more. With a commitment to excellence, Vowel Digital Adworld stays ahead of trends to offer strategic digital marketing solutions, significantly boosting clients' brand visibility and driving website traffic. Based in Hisar, Haryana, the agency combines expertise with personalized service.

Job Overview

Vowel Digital Adworld is seeking a passionate and experienced Senior Content Writer to join our remote hybrid team based in Lucknow. This full-time mid-level position provides an excellent opportunity to create compelling content strategies that align with client goals. The ideal candidate will bring up to 6 years of experience in SEO optimization, copywriting, and content strategy, ensuring our content is both impactful and fully optimized for digital reach.

Qualifications and Skills

  • SEO optimization expertise is required to enhance the online visibility of content and ensure it ranks well on search engines (Mandatory skill).
  • Advanced copywriting skills are mandatory to create impactful and persuasive content that resonates with varied audiences (Mandatory skill).
  • Proficient in devising comprehensive content strategies tailored to achieve specific client objectives (Mandatory skill).
  • Strong competence in AP Style writing for creating clear, concise, and grammatically correct copy across multiple formats.
  • Experience utilizing Google Analytics to track content performance and adjust strategies to maximize engagement.
  • Proficient in using Content Management Systems (CMS) for efficient content creation, management, and publication.
  • Ability to create engaging social media content to increase audience interaction and engagement across platforms.
  • Skilled in managing editorial calendars to ensure timely delivery of content in alignment with marketing objectives.

Roles and Responsibilities

  • Develop and implement content strategies that align with client business goals and digital marketing objectives.
  • Create, edit, and optimize engaging content for websites, blogs, social media platforms, and other digital formats.
  • Conduct thorough research to ensure content is accurate, up-to-date, and relevant to the target audience.
  • Collaborate with the digital marketing team to align content with overall marketing strategies and goals.
  • Monitor and analyze content performance using analytics tools, making data-driven recommendations for improvement.
  • Maintain a content calendar to manage timelines and ensure regular and timely publication of content.
  • Ensure that all content adheres to Vowel Digital Adworld's quality standards, brand voice, and AP Style guidelines.
  • Stay updated on the latest trends in content marketing, SEO techniques, and industry best practices to enhance content strategies.

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