Digital Marketing Executive

2 weeks ago

Kalavasal Madurai Tamil Nadu, India Alfa Tech Industries Full time ₹ 88,720 - ₹ 3,46,392 per year

Roles:

  • Content Creation:
  • Develop creative and engaging content (text, images, videos) tailored to the brand's audience.
  • Coordinate with designers to create visually appealing posts.
  • Social Media Strategy Implementation:
  • Execute campaigns as per the marketing strategy, ensuring alignment with the brand's goals.
  • Collaborate with the team to plan seasonal campaigns or offers (e.g., festivals, special days).
  • Platform Management:
  • Manage the brand's social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.).
  • Schedule posts, respond to messages, and monitor activities on all platforms.
  • Lead Generation:
  • Focus on creating campaigns that generate quality leads for clients.
  • Use paid ads and organic methods to reach the target audience effectively.
  • Analytics and Reporting:
  • Monitor social media metrics like engagement, impressions, and conversions.
  • Prepare performance reports to evaluate campaign success and suggest improvements.
  • Community Engagement:
  • Actively engage with followers through comments, messages, and discussions to build relationships.
  • Address client inquiries promptly and professionally.
  • Trend Analysis:
  • Stay updated on social media trends, tools, and algorithms to keep strategies relevant.
  • Implement innovative ideas to increase audience reach.
  • Paid Campaign Management:
  • Create and manage paid campaigns, ensuring the right audience targeting for maximum ROI.
  • Monitor ad budgets and tweak campaigns based on performance.

Skills Required:

  • Strong knowledge of major social media platforms and their tools.
  • Creativity and storytelling abilities.
  • Analytical mindset to track and interpret data.
  • Expertise in paid campaign management (e.g., Facebook Ads Manager, Google Ads).
  • Basic design skills using Canva, Photoshop, or similar tools.
  • Good communication and multitasking abilities.

Would you like help drafting a job description for this role?

Job Type: Full-time

Pay: ₹10, ₹28,765.15 per month

Benefits:

  • Cell phone reimbursement

Experience:

  • total work: 1 year (Preferred)

Work Location: In person

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