Social Media Executive
3 days ago
Job Summary:
We are looking for a highly creative and trend-driven Social Media Executive to join our marketing team. The ideal candidate should be passionate about luxury travel, hotels, destinations, and experiential storytelling, with a strong ability to create engaging UGC, short-form videos, and behind-the-scenes content while maintaining a premium brand aesthetic across all digital platforms.
Key Responsibilities
Content Research & Ideation
• Research trending Instagram content formats, reels, audios, and viral travel concepts on a daily basis.
• Plan and shortlist UGC references for luxury hotels, destinations, itineraries, and travel experiences.
• Build audio and visual mood boards aligned with Luxury Cloud's premium and experiential brand language.
• Stay updated with global luxury travel trends, hospitality storytelling, and destination marketing.
Content Creation & Editing
• Shoot and edit UGC and short-form videos for Instagram and digital platforms on a weekly basis.
• Create engaging content around luxury hotels, resorts, destinations, travel experiences, and itineraries.
• Craft content based on campaign briefs (voiceovers, transitions, green screens, storytelling reels, POV travel content, etc.).
• Capture BTS content related to team activities, client experiences, partner hotels, and curated journeys.
• Edit short videos highlighting hotel benefits, concierge services, upgrades, and unique travel moments.
Coordination & Execution
• Coordinate with internal sales, concierge, and operations teams to understand travel offerings and experiences.
• Support planning and smooth execution of content during hotel stays, destination shoots, collaborations, and campaigns.
• Ensure all content aligns with the brand's luxury positioning, tone, and visual consistency.
• Assist in content planning for campaigns targeting HNIs, luxury travellers, and experiential audiences.
Requirements
• Bachelor's degree in Media Studies, Marketing, Mass Communication, Travel & Tourism, or a related field.
• 1–2 years of experience in social media content creation, video editing, or UGC production (travel, hospitality, luxury lifestyle preferred).
• Strong understanding of Instagram trends, reel formats, travel storytelling, and destination-based content.
• Proficiency in basic editing tools such as CapCut, VN, InShot, or similar.
• Strong sense of aesthetics, storytelling, and visual composition suited for luxury brands.
• Comfortable creating content in front of the camera (preferred but optional).
• Willingness to travel for shoots, hotel visits, or destination content when required.
• Ability to work in a fast-paced environment and manage multiple deadlines.
• Strong coordination and communication skills.
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