Strategic Outreach Specialist

About G2 - The Company
When you join G2, you're joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit and follow us on LinkedIn.

As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK

About G2 - Our People
At G2, we have big goals, but we stay grounded in our PEAK (
P
erformance +
E
ntrepreneurship +
A
uthenticity +
K
indness) values. You'll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other's successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role
As a Strategic Outreach Specialist, you will play a pivotal role in executing, optimizing, and scaling outreach campaigns aimed at driving reviews for G2's strategic customers. You'll bring a data-first approach to outreach execution, experiment with new tactics, and help shape best practices across the team. This role requires creativity, project ownership, and a passion for operational excellence in a fast-paced, customer-obsessed environment.

In This Role, You Will

• Own the end-to-end setup and execution of paid media review generation campaigns (e.g., email, social, ads) for strategic customer accounts.
• Monitor and analyze campaign performance to identify trends, report results, and proactively optimize for higher conversion and engagement rates.
• Partner closely with the Review Generation Services team, Customer Success, and Sales teams to align on priorities.
• Test and implement new channels, outreach tactics, and incentives to enhance review volume and quality.
• Present campaign results, insights, and strategic recommendations to internal stakeholders and customer-facing teams.

Minimum Qualifications

• 3–5 years of experience in digital marketing, paid media, customer outreach, or similar roles—preferably within a B2B SaaS environment.
• Proven success in executing data-driven outreach or lead generation campaigns.
• Experience working with paid channels.
• Strong analytical skills with the ability to interpret campaign performance and provide actionable insights.
• Excellent communication and project management abilities.
• Self-starter mentality with comfort navigating ambiguity and managing multiple priorities.
• Familiarity with tools such as Salesforce, Google Sheets/Excel, and marketing automation platforms a plus.

Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

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How We Use AI Technology In Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters:
If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.

For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.