Marketing Specialist

Why this job matters

The Content & Campaign Specialist executes a range of workstreams in delivering BT Group's content and campaign strategy enabling increased brand awareness and strengthening perceptions with clients and target audiences, deepening engagement and loyalty.

What you'll be doing

1. Executes a range of workstreams in delivering BT Group's content and campaign strategy, and achievement of BT Group's commercial and marketing objectives.
2. Implements content programs that deliver measurable value to BT Group's digital profile and search engine optimisation (SEO) as well as web traffic.
3. Delivers outcomes from activities that contribute to BT Group's brand positioning for external communications as part of the content strategy and plan, developing messaging and content asset strategies for campaign marketing.
4. Analyses campaign data to help campaign teams make strategic, data-driven recommendations aimed at improving results and increasing client retention.
5. Uses multi-channel automation and customer relationship tools in email strategy and execution, enabling engaging content strategy and campaign execution by partnering closely with marketing teams.
6. Supports collaborations with SMEs within the group or external thought leaders, to ensure content delivers against market needs, company positioning, and above the line campaigns.
7. Executes analytics activities across BT Group developing visible and measurable conversion funnels, identifying patterns that demonstrate content and campaign outcomes and adjusting from campaigns with poor performing return on investment (ROI).
8. Audits campaigns driving efforts to continuously improve the campaign management customer experience enhancing usability, latency, and discovery.
9. Drives impact with a range of customer, operational, project or service activities within the Content and Campaign Management team and other related teams.
10. Mentors other content and campaign management professionals, helping to improve the team's abilities by acting as a technical resource.
11. Champions, continuously develops and shares with team knowledge on emerging trends and changes in content and campaign management.

The skills you'll need
Agency Management Marketing Strategy Stakeholder Management Campaign Strategy Campaign Development Data Analysis Campaigning KPI/Metric Monitoring Digital Marketing Brand Strategy Customer Segmentation Campaign Optimisation Project/Programme Management Account Based Marketing Decision Making Growth Mindset Inclusive Leadership Our leadership standards

Looking in:

Leading inclusively and Safely

I inspire and build trust through self-awareness, honesty and integrity.

Owning outcomes

I take the right decisions that benefit the broader organisation.

Looking out:

Delivering for the customer

I execute brilliantly on clear priorities that add value to our customers and the wider business.

Commercially savvy

I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:

Growth mindset

I experiment and identify opportunities for growth for both myself and the organisation.

Building for the future

I build diverse future-ready teams where all individuals can be at their best.

About us

BT Group was the world's first telco and our heritage in the sector is unrivalled.  As home to several of the UK's most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business. 

Over the next two years, we will complete the UK's largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband.  Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other. 

While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come.  This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK's best telco, reimagining the customer experience and relationship with one of this country's biggest infrastructure companies.  

Change on the scale we will all experience in the coming years is unprecedented.  BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you're a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.

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