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Video content creator

2 weeks ago

Bengaluru, Karnataka, India PHD - Prime Health Direct Full time ₹ 9,60,000 per year

Job Title: Digital Marketing & Social Media Content Creator

Location:
Bengaluru, India (Hybrid or Remote)

Salary Range:
₹40,000 – ₹80,000/month + performance-based bonuses

About Prime Health Direct

Prime Health Direct is a UK-based supplement brand with over 25 years of experience delivering science-backed, premium wellness products. Our mission is to help people over 40 live with strength, energy, and clarity—naturally.

We're on a mission to expand our digital presence, and we're looking for a
versatile, creative, and strategic Content Creator
to lead the charge across
TikTok, Instagram, Facebook, YouTube (Shorts & long-form)
, and other digital platforms.

This is an exciting opportunity to shape the voice and visual identity of a trusted wellness brand and grow an engaged online community.

What You'll Be Doing
Content Creation

  • Plan, source content, shoot, and edit
    short-form videos
    (Reels, TikToks, Shorts) AND
    long-form YouTube content
    (up to 10 minutes) that highlight product benefits, wellness education, lifestyle integration, and customer success stories.
  • Produce engaging
    static content
    (carousels, stories, infographics) and branded visual assets for Instagram and Facebook.
  • Write strong, persuasive captions and calls to action that drive clicks, engagement, and conversions.

Strategy & Growth

  • Develop and maintain a data-driven
    content calendar
    across all key platforms—aligned with campaigns, seasonal trends, and audience insights.
  • Stay ahead of trends in health, wellness, and social content to ensure fresh and relevant ideas.
  • Conduct competitor and influencer research to inspire content concepts and positioning.

Community Engagement

  • Respond to comments and DMs to build a supportive, trust-driven community around health and wellbeing.
  • Manage influencer relationships and coordinate user-generated content (UGC) initiatives.
  • Run engagement campaigns including contests, giveaways, polls, and live Q&As.

YouTube (Long-Form Video)

  • Conceptualize, script, and produce
    YouTube videos up to 10 minutes
    —focusing on educational health content, supplement science, customer testimonials, and lifestyle integration.
  • Work closely with leadership to align YouTube content with broader brand goals.
  • Repurpose long-form content into shorter clips for TikTok and Reels.

Performance & Insights

  • Track and analyze performance using Instagram/TikTok Insights, Google Analytics, and YouTube Studio.
  • Prepare weekly reports on key metrics: engagement, reach, follower growth, traffic, and conversions.
  • Use insights to refine future content and campaign strategies.

What You Bring to the Table

  • 2+ years of hands-on experience in social media and video content creation—ideally in health, wellness, fitness, or lifestyle.
  • A proven portfolio of high-performing TikToks, Reels, and
    YouTube videos
    .
  • Excellent video editing skills (CapCut, Adobe Premiere, Final Cut Pro) and graphic design fluency (Canva, Photoshop).
  • Copywriting strength: you're persuasive, clear, and know how to hook attention.
  • Familiarity with Shopify, Klaviyo, or paid social ads is a bonus.
  • Understanding of compliance guidelines around health and supplement marketing is advantageous.

Tools You'll Be Using

  • Platforms:
    Instagram, TikTok, YouTube (Shorts & long-form), Facebook
  • Editing/Design:
    CapCut, Canva, Adobe Premiere, Final Cut, Photoshop to create content
  • Scheduling:
    Hootsuite, Buffer or similar
  • Analytics:
    Instagram/TikTok Insights, Google Analytics, YouTube Studio

What Success Looks Like

  • +30% follower growth
    every 6 months
  • Engagement rate of 8 – 12%+
    across platforms
  • Long-form YouTube videos
    with strong watch times and growing subscriber base
  • +20% monthly traffic
    from social to our online store
  • 3%+ conversion
    from social campaigns

What We Offer

  • Competitive salary + performance bonuses
  • Creative freedom and ownership of your work
  • Flexible hours and remote/hybrid working options
  • Work with an established UK brand expanding globally
  • Ongoing training in advanced e-commerce and digital marketing

Think you've got the content game to grow a wellness brand?

Apply now with your CV and other aspects such as your portfolio, and links to social accounts or video samples.