Field Marketing Specialist

2 weeks ago

Madurai, Tamil Nadu, India Skyplay IPTV Services Pvt Ltd Full time ₹ 1,83,935 - ₹ 3,69,870 per year

The Field Marketing Specialist will be responsible for driving dynamic marketing activities and enhancing the visibility of the Skyplay brand across the designated market. This role will require a mix of technical knowledge and marketing expertise to develop partner relationships, execute branding campaigns, and generate qualified leads.

Key Responsibilities

  • Partner Relationship Management
  • Conduct regular check-ins with existing partners, offering support with branding initiatives and ensuring consistent brand visibility.
  • Provide creative solutions and resources to strengthen partner commitment to the Skyplay brand.
  • Market Development
  • Proactively engage with prospective sources such as DTH recharge outlets, internet service providers, cable operators, and cable distributors to introduce and promote the Skyplay brand.
  • Identify new market opportunities and develop strategies to onboard potential partners.
  • On-ground Brand Activation
  • Organize and execute local marketing activities such as kiosk setups, umbrella campaigns, and roadshows to maximize market outreach and brand recall.
  • Oversee and ensure the effective distribution of marketing materials—including merchandise, leaflets, danglers, posters, and banners—across multiple locations.
  • Lead Generation
  • Implement regular branding and promotional activities to generate leads from both potential partners and direct customers.
  • Track, analyze, and report the effectiveness of various activities in lead generation and conversion.
  • Workshops & Knowledge Sharing
  • Plan and conduct workshops or training sessions focusing on technical solutions, skillset enhancement, and knowledge sharing with broadband service providers.
  • Establish Skyplay as a value-driven brand by facilitating technical upskilling and business enablement within the partner ecosystem.

Requirements

  • Educational Background
  • Bachelor's degree (or higher) in Marketing, Business, Communications, or a related technical field.
  • Experience & Skills
  • At least 2-3 years of field marketing or sales experience, preferably in the telecommunications, DTH, ISP, or digital media space.
  • Proven ability to manage, develop, and maintain channel partner relationships.
  • Strong technical aptitude with the ability to understand and articulate broadband and digital media solutions.
  • Excellent communication, presentation, and negotiation skills.
  • Comfortable with extensive travel within assigned markets and flexible to adapt to fieldwork requirements.
  • Self-motivated, target-driven, and highly organized.

Preferred Qualities

  • Experience in executing BTL (Below The Line) activities such as outdoor promotions, kiosks, and merchandising.
  • Knowledge of local marketing trends and consumer behavior in digital media/telecom sectors.
  • Creative problem solver with the ability to tailor brand messages to various audiences.
  • Track record of successful lead generation from field marketing campaigns.

Compensation

  • Competitive salary and incentives
  • Allowances for travel and field expenses
  • Opportunities for career advancement based on performance

This role offers the opportunity to be an influential part of a high-growth marketing team and directly shape the success of the Skyplay brand in emerging markets.

For futher detils please contact HR team at

Job Type: Full-time

Pay: ₹20, ₹30,718.53 per month

Work Location: In person

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