Media Marketing Manager

4 days ago

Kolkata, West Bengal, India Dot & Key Skincare Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: Media Marketing- Manager Key Responsibilities: Awareness & Media Spends: Develop and implement strategies to enhance brand awareness across multiple channels - Meta, google campaigns. Manage and optimize media budgets, ensuring effective allocation of resources for maximum ROI.Performance Marketing Optimization: Analyse performance data to refine marketing strategies and enhance campaign effectiveness. Utilize A/B testing and other methods to improve conversion rates and customer engagement.

Content Strategy & Reporting: Create and oversee a content marketing strategy that aligns with business goals. Prepare detailed reports on content performance, providing insights and recommendations for improvement. Integrated Marketing Planning & Coordination: Collaborate with cross-functional teams to ensure cohesive marketing campaigns.

Plan and coordinate integrated marketing initiatives that align with overall business strategy. Geo X Spends:Manage geo-targeted advertising efforts to maximize local market engagement and growth. Analyse regional performance metrics to optimize spending and marketing effectiveness.

CRM Strategy:Develop and implement CRM strategies to enhance customer retention and loyalty. Oversee the management of customer data and segmentation for targeted marketing efforts. Ad hoc Media & Strategic Projects:Lead special projects and initiatives that require strategic marketing insights and execution.

Collaborate with external partners and agencies for campaign execution and media buying. Qualifications: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.7 years of experience in marketing, with a focus on performance marketing and media management. Proven track record of successful campaign management and optimization.

Strong analytical skills and proficiency in marketing analytics tools.

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