Digital Marketing Executive

1 day ago

Chennai, Tamil Nadu, India Valor PayTech Full time ₹ 5,00,000 - ₹ 10,05,000 per year

As a
Digital Marketing Executive
, you will be responsible for managing and executing organic marketing strategies across SEO, Social Media Optimization, and Email Marketing. The ideal candidate will be performance-driven, highly organized, and passionate about using the latest tools and trends to grow visibility, engagement, and conversions.

Key Responsibilities
Organic SEO (Search Rankings Focus)

  • Conduct advanced keyword research, competitor analysis, and technical audits.
  • Optimize website elements including meta titles, descriptions, schema, and internal linking.
  • Improve technical SEO aspects including site speed, mobile optimization, and crawlability.
  • Collaborate with content creators to publish SEO-rich blogs, landing pages, and resources.
  • Monitor SERP performance using Google Analytics, Search Console, Ahrefs/SEMrush, etc.
  • Share monthly reports with actionable SEO insights and improvements.

Social Media Optimization (SMO)

  • Manage and grow presence on LinkedIn, Instagram, YouTube, Facebook, X (Twitter), and Pinterest.
  • Develop and schedule content calendars with creatives, carousels, stories, reels, and more.
  • Drive brand engagement through trending posts, campaigns, and community management.
  • Monitor analytics to boost engagement (likes, shares, comments, saves, followers).

Email Marketing (HubSpot Focus)

  • Design and execute high-performance email campaigns using HubSpot.
  • Segment lists and personalize content for better open rates and click-throughs.
  • A/B test subject lines, content blocks, and CTAs.
  • Analyze performance and continuously optimize for delivery, engagement, and conversions.

Qualifications
Skills Qualifications

  • 2–4 years of hands-on experience in Organic SEO, SMO, and Email Marketing.
  • Solid knowledge of tools like Google Analytics, Search Console, Ahrefs, SEMrush.
  • Experience with HubSpot or similar email marketing platforms.
  • Familiarity with WordPress, basic HTML/CSS, and landing page optimization.
  • Excellent writing, reporting, and communication skills.
  • Strong awareness of digital marketing trends, AI tools, and platform algorithms.

Key Competencies

  • Data-driven decision-making
  • Strategic and creative mindset
  • Strong execution skills and consistency
  • Team player with the ability to manage time and tools
  • Passion for testing, learning, and continuous improvement

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