Digital Marketing Executive

13 hours ago

Ahmedabad, Gujarat, India Zigsaw Full time ₹ 40,00,000 - ₹ 1,20,00,000 per year
Job Description   we are looking for an experienced Digital Marketing Executive who will be responsible to develop strong and innovative digital marketing strategies using SEO PPC and other techniques to drive traffic to company pages and generate interest in company products and services. Creates engaging written graphic and video content while staying up-to-date on latest marketing technologies and social media. Responsibilities:
  • Develop and implement SEO and PPC strategies
  • Create and manage link building strategies content marketing strategies and social media presences
  • Innovate and present new marketing platforms and strategies
  • Develop engaging online content including clickbait forums videos graphics and blogs monitor and analyse content success
  • Forecast marketing campaign growth and ROI for marketing campaigns
  • Manage email and social media marketing campaigns
  • Contact interview and hire third party graphic designers web designers and videographers to create unique and engaging content
  • Use Google Analytics Google AdWords and other relevant sites
  • Drive traffic to company pages
  • Develop and manage projects and team members including delegating tasks reviewing team member work adhering closely to deadlines and to budget developing and revising ideas and implementing projects
  • Keep abreast of new social media sites web technologies and digital marketing trends implement these new technologies in developing campaigns and current campaigns to include new information
Education/Experience Requirements:
  • Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools
  • Working knowledge of ad serving tools
  • Knowledge of Ecommerce marketing tools
  • Experience in setting up and optimizing Google Adwords campaigns

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