Digital Content Manager

Job Title:
Manager – Video Content Creator

Location: Andheri (East) - Mumbai

Employment Type: Full-Time

About the Role:

We are looking for a strategic, creative, and detail-oriented Manager – Video Content Creator for the development and execution of impactful video content that supports the marketing and promotion of our pharmaceutical products. This role requires a blend of storytelling, production expertise, and a strong understanding of the healthcare industry. You'll collaborate with cross-functional teams to create compelling videos that engage both healthcare professionals and patients while ensuring full compliance with industry regulations.

Key Responsibilities:

1. Video Creation & Editing

 Conceptualize, script, and storyboard marketing and product-related videos.

 Plan, shoot, and edit high-quality video content including: o Promotional product films o Event highlights and corporate presentations o Doctor/patient testimonials and interviews o Social media-ready content and product teasers

 Create short, engaging video clips optimized for various channels including: o Internal platforms (Intranet, internal WhatsApp groups) o External platforms (LinkedIn, Instagram, YouTube)

 Use animations and infographics to visualize complex medical/scientific concepts in a simple, engaging way.

 Maintain a consistent brand tone and aesthetic across all video content.

2. Video Strategy & Campaign Integration

 Develop a content calendar and video strategy aligned with marketing campaigns and product launches.

 Work closely with the stakeholder and teams to ensure video content supports broader marketing goals.

 Adapt and repurpose video content for multiple formats, audiences, and channels.

3. Stakeholder & Vendor Management

 Collaborate with product managers, medical affairs, sales teams, and compliance for content accuracy and approval.  Manage relationships with external and internal stakeholders

 Coordinate with internal stakeholders to ensure timely delivery of video projects.

4. Compliance & Review

 Ensure all video content complies with regulatory, legal, and medical standards in the pharmaceutical industry.

 Participate in Medical-Legal-Regulatory (MLR) reviews and make necessary content revisions.

5. Analytics & Optimization

 Monitor video performance using analytics tools.

 Evaluate engagement and conversion metrics to optimize future content.

 Present regular performance reports and improvement plans to marketing leadership

Qualifications:

 Bachelor's or Master's degree in Media, Mass Communication, Marketing, Pharmacy, Life Sciences, or a related field.

 10+ years of professional experience in video production, preferably in the pharmaceutical, healthcare, or life sciences industry.

 Strong portfolio showcasing a range of video formats, ideally within pharma or health-related content.

 Proficiency with video editing tools (Adobe Premiere Pro, After Effects, Final Cut Pro, etc.) and animation tools.

 Familiarity with compliance standards such as FDA/EMA/GMP regulations and MLR processes.

 Excellent storytelling, visual communication, and project management skills.

Preferred Skills:

 Ability to translate complex medical concepts into engaging and easy-to-understand video content.

 Knowledge of SEO, video performance optimization, and digital content trends.

 Experience with interactive or educational healthcare video formats is a plus.

 Familiarity with digital marketing ecosystems (YouTube Ads, social media campaigns, etc.).