Influencer Marketing

1 week ago

Lower Parel Mumbai Maharashtra, India Plixlife Full time ₹ 72,00,000 - ₹ 84,00,000 per year

What you'll be called: Associate - Influencer Marketing

Where You'll work: Lower Parel, Mumbai

What You'll do:

● Plan, execute, and track influencer marketing campaigns with high budgets

● Manage partnerships with Instagram influencers, including outreach, negotiations, and deliverable tracking.

● Work on skincare and makeup category campaigns with a clear understanding of content that performs.

● Identify and onboard the right creators based on audience fit, performance history, and brand alignment.

● Monitor campaign performance via Instagram metrics.

● Build and maintain a network/database of relevant influencers for ongoing and future campaigns.

● Collaborate with internal teams (creative, brand, digital) to align on campaign messaging and goals.

● Track and report influencer content delivery, reach, engagement, and ROI metrics post-campaign. Who You are:

● You have 1-2 years of hands-on experience in influencer marketing (beauty or personal care industry preferred).

● Strong knowledge of beauty influencers, current trends, content styles, and engagement benchmarks.

● Basic knowledge of GA, Excel, and data interpretation to track success metrics.

● Experience in negotiation and influencer outreach is a must.

Job Types: Full-time, Permanent

Pay: ₹60, ₹70,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Application Question(s):

  • How many years of experience do you have in Influencer Marketing?
  • Have you worked for Beauty/Personal care brands before?
  • Do you have your own database with you?
  • Have you applied to Plix before?

Work Location: In person

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