Demand Gen Lead

2 weeks ago

Noida, Uttar Pradesh, India Level AI Full time

Level AI was founded in 2019 and is a Series C startup headquartered in Mountain View, California. Level AI revolutionizes customer engagement by transforming contact centers into strategic assets. Our AI-native platform leverages advanced technologies such as Large Language Models to extract deep insights from customer interactions. By providing actionable intelligence, Level AI empowers organizations to enhance customer experience and drive growth. Consistently updated with the latest AI innovations, Level AI stands as the most adaptive and forward-thinking solution in the industry.

What You'll Do -

- Develop and own the integrated demand generation strategy for enterprise and strategic accounts—including ABM, lifecycle, and outbound orchestration.

- Lead cross-functional planning with Sales, SDRs, Product Marketing, and Field Marketing to define target segments, buying committees, and high-impact campaign plays.

- Architect full-funnel programs that blend digital, content, events, direct mail, and outbound support into cohesive journeys that create and accelerate pipeline.

- Design and operationalize tiered ABM programs (1:1, 1:few, 1:many) in partnership with Sales and Marketing Ops.

- Define the customer lifecycle strategy and deploy nurture, expansion, and retention programs aligned to buyer and customer journeys.

- Architect and build autonomous outbound workflows using tools like Clay, n8n, or Make to identify and engage prospects

- Partner with Growth, Marketing Ops, and RevOps to measure pipeline contribution, velocity, and ROI across all programs. Own reporting for executive stakeholders.

- Enable and equip SDRs and Sales with personalized campaign assets, outbound kits, and campaign alignment.

- Continually test, iterate, and optimize based on performance data and field feedback.

Qualifications:

- 4+ years of experience in Demand Generation, Growth Marketing, GTM Engineering or RevOps—preferably in high-growth B2B SaaS.

- Strong track record building and scaling enterprise demand engines that contribute directly to revenue growth.

- Deep expertise in ABM strategy and execution, including campaign design, orchestration tools, and personalization.

- Experience mapping lifecycle stages and deploying cross-channel programs that increase engagement and conversion across the funnel.

- Data-driven with strong operational skills—comfortable owning attribution, forecasting, and campaign reporting.

- Proficient in marketing and sales tech stack (Salesforce, HubSpot/Marketo, 6sense/Demandbase, Outreach/Salesloft, etc.).

- Expertise in workflow automation tools (e.g., Clay, n8n, Zapier, PhantomBuster etc)Excellent collaborator with a history of aligning tightly with Sales, SDR, and Marketing leadership.

- Strategic thinker and crisp communicator who thrives in a fast-paced, results-oriented environment.

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