Senior Product Marketing Manager
4 days ago
This role serves as the connective tissue between
Product, Sales, and Marketing
, owning the market narrative and translating product capabilities into buyer value.
The three goals of Product Marketing are:
- Be the voice of the product to the market, and voice of the market to the product
- Generate and accelerate qualified pipeline
- Drive product adoption and ARR expansion
Operationally the PMM Lead will work closely with
Product Management, AEs, Sales Enablement, Demand Gen, Customer Success, RevOps, and Design
.
They will own messaging, buyer personas, competitive narrative, launch orchestration, and market intelligence. They are accountable for ensuring every GTM function speaks in
one voice
.
Own the website, and inbound content + performance
Constantly touch base with SDRs, AEs to track the messaging and capture insights.
Mentor, and manage one junior member to get things done.
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Senior Product Marketing Manager
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Senior Product Marketing Manager
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