Product Marketing Analyst

23 hours ago

Bengaluru, Karnataka, India Bosswallah Technologies Private Limited Full time ₹ 2,00,000 - ₹ 6,00,000 per year

Designation: Product Marketing Analyst

Experience: 0–1 years

About Us :

Boss Wallah is a platform empowering small business owners and aspiring entrepreneurs with the skills, support, and expert guidance needed to start and grow their businesses. We offer courses from successful entrepreneurs across 100+ business areas, access to 2,000+ experts, and content in six languages (Telugu, Tamil, Kannada, Hindi, Malayalam, and English).

Key Responsibilities

Execute and monitor multi-channel Product Marketing campaigns across Push, WhatsApp, and Email.

Track and analyze campaign performance data; prepare regular reports and insights for decision-making.

Build and maintain dashboards to track engagement and funnel-level impact of marketing initiatives.

Assist in experiment setup, tracking, and performance analysis to identify high-performing journeys.

Support audience segmentation and targeting for personalized campaign execution.

Identify optimization opportunities to improve engagement, conversion, and retention across channels.

Skills Required

Strong analytical and data interpretation skills.

Good understanding of data visualization and reporting (e.g., Google Sheets, Looker Studio, or similar tools).

Familiarity with CRM and marketing automation tools such as WebEngage, Netcore, or equivalent (preferred).

High attention to detail, structured thinking, and an interest in product marketing and user behavior.

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