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Digital Marketing Manager-Gurgaon
2 weeks ago
Urgent Hiring for Digital Marketing Manager-Gurgaon
Company Description
VRB Consumer Products Pvt Ltd is a leading condiments and sauce company in India with a strong focus on quality, innovation, and better-for-you products. We have a pan-India distribution network and offer authentic flavors through our world-class manufacturing facility. At Veeba, we are proud to make high-quality food products in India.
Role Description
We are looking for Results-driven Digital Marketing Manager, experienced in leading full-funnel digital strategy and execution across multiple platforms. Proven track record in scaling D2C growth, optimizing ROI, and leveraging analytics, A/B testing, and industry innovations for continuous performance improvement.
Responsibilities:
- Devise strategy, including planning, budgeting, reporting, and execution across Google, Facebook, OTT, and other digital channels to drive brand awareness and salience.
- Create and implement a digital marketing strategy to drive traffic, conversions, and revenue for the D2C channel.
- Own and deliver D2C growth while maintaining efficiency on CAC, ROAS, and AOV.
- Set up attribution models and multi-channel tracking as necessary to build actionable insights.
- Develop a robust digital reporting framework, analytics, and ROI tracking to optimize and improve our marketing investments.
- Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation, and planning.
- Scout and implement industry best practices.
What are we looking for?
- Work Experience around 4 to 7 years of work experience in high-growth B2C start-ups or established FMCG brands.
- Proven performance-driven digital marketing experience across Google Search, Display, App Campaign, and Social Channels.
- Well-versed in conversion optimization and online customer acquisition.
- Familiarity with website analytics tools (e.g. Google Analytics) and Shopify.
- Must have a strong grasp of numbers and be comfortable with quantitative analysis and simple statistics.
- Ability to work in high-performance teams with cross-functional stakeholders and collaborators.
- Experience in managing agency teams to deliver on performance goals
- Excellent team player with excellent written and verbal communication skills
What's On Offer
- Immense opportunities to learn and grow
- Chance to drive the digital marketing for one of the fastest-growing FMCG brands in the country
- Industry-par compensation
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