International Marketing Executive

Job Summary:

The International Marketing Executive will be responsible for driving global marketing initiatives, maintaining and expanding the international lead database, supporting sales teams with qualified leads, and ensuring consistent brand visibility across all target countries. This role involves analytical, creative, and strategic marketing skills to enhance market penetration, strengthen buyer relationships, and support export growth across multiple countries and product categories.

Key Responsibilities:
1. Lead & Data Management

• Maintain and update the
  master database of all leads, qualified leads, and buyers
  country-wise and product-wise.
• Categorize leads
  stage-wise
  (new, in communication, qualified, converted, dormant, etc.) and prepare weekly reports.
• Ensure clean, accurate, and structured data for smooth transfer to sales or respective departments for follow-up.

2. Marketing Communication & Updates

• Prepare and send
  regular company updates, new product announcements, and promotional campaigns
  through email marketing and LinkedIn.
• Coordinate with the content and design team for timely release of marketing materials.
• Maintain and segment mailing lists for targeted communication (by region, product, and buyer type).

3. Content Creation & Digital Marketing

• Plan and define
  content calendars
  for LinkedIn, newsletters, exhibitions, and product promotions.
• Write
  technical marketing content
  such as product feature highlights, industry insights, and application-based write-ups.
• Manage digital presence across professional networks and online marketplaces relevant to the medical devices industry.

4. Market & Competitor Analysis

• Conduct
  country-wise and product-wise competitor analysis
  to track price trends, product ranges, and sales volumes.
• Identify
  market gaps
  and recommend opportunities for new product introduction or re-entry strategies.
• Monitor import/export data and evaluate competitor performance by region and product line.

5. Lead Generation & Networking

• Identify and approach potential leads via
  LinkedIn and other B2B platforms
  by searching industry-specific profiles.
• Develop and maintain
  strong relationships with potential and existing leads
  through personalized engagement.
• Support in nurturing long-term partnerships by sharing regular updates and ensuring consistent communication.

6. International Exhibitions & Events

• Plan and coordinate
  international exhibition participation
  , including logistics, design, booth setup, and promotional materials.
• Prepare pre- and post-exhibition lead reports, ensuring proper follow-up and database integration.
• Act as the key liaison between internal teams and exhibition organizers.

7. Regulatory Market Mapping

• Research and document
  country-wise regulatory requirements
  for medical devices to identify high-priority markets.
• Coordinate with the QA/Regulatory team to support certification, registration, and compliance planning.
• Suggest promotional timing and strategies based on regulatory readiness and approvals.

8. Reporting & Coordination

• Prepare
  weekly and monthly marketing performance reports
  , including lead generation, country-wise engagement, and conversion ratios.
• Coordinate with
  Sales, QA/RA, and Export Documentation
  departments for lead transfer and follow-up.
• Continuously improve CRM and marketing automation workflows to enhance efficiency.

Key Skills & Competencies:

• Excellent written and verbal communication in English.
• Strong analytical and research skills.
• Proficiency in LinkedIn Sales Navigator, email marketing tools (Mailchimp/Zoho), and MS Excel.
• Ability to prepare market insights and technical marketing content.
• Knowledge of international trade, medical device industry, and global regulatory frameworks is an advantage.
• Creative thinker with strong attention to detail and execution discipline.

Qualification & Experience:

• Bachelor's or Master's degree in
  Marketing / International Business / Biomedical / Life Sciences / Management.
• 2–5 years
  of experience in international marketing, preferably in the
  medical device or pharmaceutical
  sector.
• Experience in handling
  B2B marketing, exhibitions, and lead management
  tools.