
Head Marketing
5 days ago
About the client: PSS
has been mandated to hire a
Head of Marketing
for a leading MNC Pharma company.
Key Responsibilities
- Develop and implement comprehensive marketing strategies targeting both gastro-specific and mass market segments.
- Drive brand positioning, awareness, and penetration through innovative campaigns and activations.
- Leverage market insights and consumer data to identify opportunities and optimize marketing ROI.
- Collaborate with cross-functional teams including sales, product development, and distribution to ensure alignment of marketing initiatives.
- Lead, mentor, and manage a team of marketing professionals to achieve business objectives.
- Collaborate closely with R&D, Sales, Supply Chain, and Regulatory teams to ensure unified go-to-market strategies.
- Oversee advertising, promotional activities, educational campaigns, and digital marketing efforts aligned with brand goals.
- Monitor compliance with industry and regulatory standards in all marketing activities.
- Lead, develop, and mentor the marketing team to achieve strategic objectives and foster a high-performance culture
Qualifications & Experience.
Educational Qualifications:
Graduate/ Pharma Graduate/ MBA preferred. Graduate Degree in Science / Pharmacy and Masters' Degree in Marketing/International Business.
Experience
- Preferably Gastro experience
- Experience in Mass-Market marketing
- 12-15 yrs of experience.
- Manage a large business of 300 crores in a leading Indian / MNC pharma company.
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