Junior Content Writer

4 days ago

Pune, Maharashtra, India AcquireX Full time ₹ 2,00,000 - ₹ 6,00,000 per year

Job Title: Junior Content Writer

Department: Marketing

Location: Viman Nagar, Pune (On-Site)

Working Days: Monday -Friday (Sat Sun Off) (11 am-08 pm) (Work from Office).

Be part of the AcquireX team that unleashes the power of leading-edge technologies to help improve e-commerce processes in the hardware world.

Job Summary:

We are seeking a highly creative and skilled Junior Content Writer to join our marketing team and support a leading client in the e-commerce hardware industry. The ideal candidate will have a strong understanding of digital marketing, a passion for crafting compelling narratives, and the ability to adapt their writing style to various platforms and audiences. You will be responsible for developing high-quality, engaging content that drives brand awareness, customer engagement, and sales.

Key Responsibilities:

  • Content Strategy & Planning:
    • Collaborate with the marketing team to develop and execute content strategies aligned with client business objectives.
    • Conduct thorough keyword research and competitive analysis to identify content opportunities.
    • Create content calendars and editorial plans to ensure consistent and timely content delivery.
  • Content Creation:
    • Develop high-quality, engaging, and informative content across various channels, including:
      • Website content: Product descriptions, blog posts, landing pages, FAQs, case studies, etc.
      • Social media content: Captions, posts, stories, video scripts, etc.
      • Email marketing campaigns: Subject lines, email copy, newsletters, etc.
      • Paid advertising copy: Ad copy for search, social, and display campaigns.
    • Conduct thorough research and interviews to gather information and ensure content accuracy.
    • Write clear, concise, and persuasive copy that resonates with the target audience.
    • Optimize content for search engines (SEO) and user experience (UX).
  • Content Performance Analysis:
    • Track and analyze key metrics (e.g., website traffic, engagement, conversion rates) to measure content performance.
    • Identify areas for improvement and make data-driven recommendations to optimize content strategies.
  • Collaboration:
    • Work closely with the marketing, sales, and design teams to ensure seamless content integration across all channels.
    • Build and maintain strong relationships with clients and stakeholders.
  • Stay Updated:
    • Keep abreast of the latest industry trends, best practices, and technologies in content marketing.

Qualifications:

  • Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
  • 1 to 2 years of professional experience in content writing, preferably in the e-commerce or technology industry.
  • Proven ability to create high-quality, engaging, and persuasive content across various platforms.
  • Strong understanding of SEO principles and best practices.
  • Excellent research, writing, editing, and proofreading skills.
  • Strong analytical and problem-solving skills.
  • Ability to work independently and as part of a team.
  • Excellent communication and interpersonal skills.
  • Portfolio of work demonstrating strong writing and creative skills.

Bonus Skills:

  • Experience with content management systems (CMS) like WordPress.
  • Experience with content performance analysis tools (e.g., Google Analytics).
  • Knowledge of graphic design principles and tools.
  • Experience with video script writing and production.

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