Search Engine Optimization Specialist
2 days ago
About the Role
We are looking for a dedicated SEO Specialist to lead and execute SEO strategies that drive organic growth, improve rankings, and boost website visibility. This role is 100% focused on SEO execution, not generic digital marketing.
Key Responsibilities
- Keyword Research & Competitor Analysis
Identify high-value keywords, track competitors' strategies, and uncover new ranking opportunities.
- Technical SEO
Manage site audits, indexing, crawlability, site speed, schema markup, mobile optimization, and technical issue resolution.
- On-Page SEO
Optimize titles, meta tags, headings, internal linking, URL structures, and website content for search performance.
- Content Strategy (SEO-Centric)
Collaborate with content writers to ensure keyword integration, SEO-friendly formatting, and optimized landing pages/blogs.
- SEO Reporting & Analytics
Track rankings, traffic, CTR, and conversions using Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
- Prepare reports with insights & action plans.
- Stay Updated
Monitor algorithm changes, SEO trends, and apply best practices to stay ahead in rankings.
Qualifications & Skills
- Minimum 1 year of hands-on SEO experience (on-page, off-page & technical)
- Strong knowledge of SEO tools – Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog
- Proven ability to improve website rankings & organic traffic
- Analytical mindset with strong problem-solving skills
- Excellent communication & reporting skills
- Bachelor's degree in Marketing, IT, or related field
Preferred: Experience working in an SEO or Digital Marketing Agency
Location-Bhopal Madhya Pradesh
Salary-As per Industry Standard
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