Amazon Advertising PPC Manager

2 weeks ago

Noida Sector, India SW Cybernetics Full time ₹ 15,00,000 - ₹ 25,00,000 per year
  • As an Amazon Advertising PPC Manager, you will be responsible for managing and optimizing advertising campaigns on Amazons advertising platform.
  • You will collaborate closely with our clients and internal teams to develop strategies that maximize sales, increase brand visibility, and drive profitable growth.
  • This role requires a deep understanding of Amazons ad ecosystem, strong analytical skills, and a proven track record of delivering successful campaigns.

Key Responsibilities:

  • Develop and execute effective Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Display Ads.
  • Conduct keyword research and optimize campaigns for maximum performance.
  • Monitor campaign performance and budget allocation, adjusting bids and strategies as needed to achieve KPIs.
  • Analyze campaign data to provide actionable insights and recommendations for improving performance.
  • Stay updated with Amazons advertising policies, algorithm changes, and best practices.
  • Collaborate with clients and internal teams to align advertising strategies with overall business goals.
  • Provide regular reporting on campaign performance, including key metrics such as ROI, CPC, and conversion rates.
  • Continuously test and optimize ad creatives, landing pages, and targeting criteria to improve campaign performance.
  • Keep abreast of industry trends and competitor activities to identify opportunities for growth.

Skills and Qualifications:

  • Proven experience managing Amazon advertising campaigns, preferably in an agency or e-commerce environment.
  • In-depth knowledge of Amazons advertising platform (Seller Central and Vendor Central) and campaign types.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Experience with keyword research tools and analytics platforms (e.g., Google Analytics).
  • Excellent communication and presentation skills, with the ability to articulate strategies and results to clients and stakeholders.
  • Detail-oriented with strong organizational and time management skills.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
  • Certifications such as Amazon Advertising Accreditation or Google Ads Certification are a plus.

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