Social and Digital Media Specialist

2 days ago

Noida, Uttar Pradesh, India Wishes and Blessings Full time ₹ 3,00,000 - ₹ 4,80,000 per year

Wishes and Blessings, a Noida based NGO is seeking a creative and tech-savvy Social and Digital Media Specialist to manage our online presence, drive engagement, and run paid campaigns on platforms like Google Ads, Meta (Facebook & Instagram Ads), and other digital channels.

Key Responsibilities

Digital Strategy & Execution

  • Develop and implement social and digital media strategies aligned with organizational goals.
  • Plan content calendars for Instagram, Facebook, LinkedIn and emerging platforms.
  • Collaborate with Communications, Fundraising, and Programme teams for integrated campaigns.

Content Creation & Management

  • Create engaging multimedia content—graphics, videos, reels, stories, infographics, and posts.
  • Write compelling copy for campaigns, newsletters, blogs, and social media posts.
  • Manage and update website content, blogs, and newsletters as needed.

Paid Media & Advertising

  • Plan, set up, and manage Google Ads campaigns (Search, Display, YouTube) to drive traffic, donations, and awareness.
  • Create and manage Meta Ads campaigns (Facebook, Instagram, Reels) targeting donor engagement and campaign goals.
  • Monitor ad performance, optimize campaigns, and manage budgets effectively.

Community Engagement & Growth

  • Monitor and respond to messages, comments, and mentions across all platforms.
  • Build online communities and engagement with followers, influencers, and partner organizations.
  • Run campaigns to increase reach, followers, and engagement.

Analytics & Reporting

  • Track and analyze performance of organic and paid campaigns using analytics tools.
  • Prepare monthly insights and recommendations to optimize campaigns and ROI.
  • Identify trends, opportunities, and platforms to maximize engagement and visibility.

Campaigns & Collaborations

  • Plan and execute digital campaigns for fundraising, awareness, and events.
  • Explore influencer collaborations, paid campaigns, and partnerships to amplify reach.
  • Support live coverage of events and programs.

Qualifications & Skills

  • Education: Bachelor's or Master's in Digital Marketing, Mass Communication, Journalism, or related field.
  • Experience: 1-2 years in digital media, social media management, paid advertising (Google Ads, Meta Ads), or content creation (NGO experience preferred).
  • Skills:
  • Strong storytelling, copywriting, and visual communication.
  • Proficiency in Meta Ads Manager, Google Ads, analytics tools, SEO, and social media platforms.
  • Knowledge of paid campaign strategy, audience targeting, and optimization.
  • Proficiency in content creation tools (Canva, Adobe Suite, video editing tools).
  • Personal Attributes:
  • Creative, proactive, and detail-oriented.
  • Passion for social causes and empathy-driven communication.
  • Ability to work independently and collaborate with a team.

Salary 25-40K depending upon experience and knowledge.

Pls note Agencies are NOT eligible to apply.

Job Type: Full-time

PLEASE READ THE REQUIREMENTS AND SALARY BRACKET BEFORE APPLYING

Job Type: Full-time

Pay: ₹25, ₹40,000.00 per month

Work Location: In person

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