Digital Marketing Intern

Company Description

Tavasyam Life is a performance-first health company for modern Indians that blends ancient wisdom with modern science. Our mission is to redefine India's relationship with health by making fitness practical and profound.

Key Responsibilities:

1. Market & Competitor Research - Conduct ongoing research on industry trends, consumer behavior, emerging platforms, and content formats relevant to the wellness sector. Benchmark competitor campaigns, products, and digital positioning. Summaries findings and present actionable insights to support campaign planning.

2. Content Strategy & Development Support - Assist in preparing monthly content calendars across platforms, including Instagram, YouTube, Facebook, and LinkedIn. Draft captions, video scripts, and blog outlines based on brand guidelines and marketing priorities. Contribute to content idea generation, messaging strategy, and storytelling alignment.

3. Social Media Management Assistance - Coordinate scheduling and posting of content as per the campaign calendar. Monitor audience engagement and performance metrics (likes, shares, saves, reach, etc.). Document observations, engagement trends, and content suggestions for improvement.

4. Email Marketing & CRM - Assist in designing and drafting email newsletters and automated sequences. Help manage subscriber segmentation and maintain mailing lists. Support performance tracking (open rates, CTRs) and report generation using tools such as Mailchimp or Klaviyo.

5. Website Support & Funnel Optimization - Participate in periodic audits of the brand website to identify areas of improvement in content layout, copy, and CTAs. Assist in mapping user journeys and supporting the development of lead generation or sales funnels.

6. Online Reputation Monitoring - Track brand mentions, reviews, and public feedback across platforms. Maintain a response framework and escalate sensitive feedback as needed. Contribute to the brand's positive online presence by suggesting testimonial formats, community highlights, and interactive campaigns.

7. PR, Outreach, and Influencer Research - Support research and documentation of relevant media outlets, journalists, and wellness influencers. Assist in preparing press materials, pitch drafts, and outreach tracking logs. Learn the basics of organic and paid PR strategy through exposure to real-time campaigns.

8. Project Coordination and Execution Support - Maintain documentation of marketing plans, meeting notes, and task trackers. Collaborate with the mentor and team to implement strategic action items. Prepare weekly update reports for internal use.

What You Will Learn:

● Strategic planning across digital platforms for a wellness brand.

● Content planning and scriptwriting tailored to storytelling and engagement.

● Research methods for digital marketing insights and competitive benchmarking.

● Social media performance tracking and reporting.

● Email campaign structuring and automation fundamentals.

● Foundational knowledge in SEO, branding, ORM, PR, and influencer engagement.

Qualifications:

● Currently pursuing or recently completed a degree in Marketing, Communications, Mass Media, or a related field.

● Strong written and verbal communication skills in English.

● Proficiency in Google Workspace (Docs, Sheets, Slides).

● Familiarity with Instagram, YouTube, and LinkedIn as marketing platforms.

● Interest in wellness, personal growth, or holistic living (preferred).

● Ability to take initiative, follow structured plans, and meet deadlines consistently.

Internship Details:

● Working Hours: Approx. 2–3 hours per day (flexible schedule)

● Mentorship: Weekly one-on-one sessions with the assigned Digital Marketing Consultant (50–60 minutes per session)

● Training Support: Templates, SOPs, task sheets, and learning resources provided

● Duration: 3 to 6 months

● Stipend: (To be communicated later)

● Perks: Certificate of Internship, Letter of Recommendation (based on performance), Personalized Mentorship & Digital Marketing Upskilling, Portfolio Development Support