Graphic Designer
2 weeks ago
Company
Cryplo a fictional cryptocurrency exchange.
Background
Cryplo is a next-generation cryptocurrency exchange built for both retail and professional traders. It combines the security of a bank with the speed of an HFT trading engine. Cryplos brand identity should feel futuristic, credible, and emotionally confident — appealing to both Gen Z investors and institutional clients.
Task Overview
You will design a logo and then create a short animated version (a motion logo reveal) for Cryplo.
The task is split into two deliverables:
Static Design
Design the Cryplo logo system, including:
- • Primary logo: Symbol + wordmark.
- • Monogram/Icon: A simplified version for app icons or favicons.
- • Color palette: Primary + secondary + background colors.
- • Typography: Heading + body fonts (real fonts only — must be licensed or free).
Design goals:
- • Convey trust, innovation, and speed.
- • Minimalist and modern — no "crypto clich" (no stock coins, random chains, or graphs).
- • Scalable and legible in both light and dark themes.
- • Optional but encouraged: subtle references to liquidity, flow, or precision.
Deliverables:
- • 1 PNG (transparent background)
- • 1 SVG (vector)
- • 1 short brand board (PDF 2 pages) with:
- • Color codes (HEX/RGB)
- • Font names and usage
- • Grid or spacing rules
- • Logo usage mockups (e.g., app icon, exchange dashboard, business card)
Motion Design
Create a 3–5 second logo reveal animation that could be used in Cryplo's app intro or marketing video.
Animation direction (choose your own approach):
- • The animation should feel technological yet human.
- • Think: Coinbase Nvidia Formula 1 aesthetic — clean, smooth, and professional.
- • Can use elements like:
- • Gradual symbol build-up
- • Particle or flow-based transitions
- • Light streaks, morphing geometry, or liquidity-style motion
- • SFX optional (light audio permitted)
Technical requirements:
- • Duration: 3–5 seconds
- • Resolution: or
- • Frame rate: 24 fps – 60 fps
- • Export: MP4 + source file (AE / Figma / Blender / Lottie / similar)
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