Content Writer

2 days ago

Salt Lake Kolkata West Bengal, India Weavers Web Solutions Pvt. Ltd Full time

Overview:

We are looking for a talented and dynamic Content Writer to join our creative team. As a Content Writer, you will play a key role in crafting SEO-optimized content across various platforms. From blogs and landing pages to paid ad copy and social media posts, you will help drive our brand's voice while ensuring that all content is compelling, effective, and aligned with our marketing goals.

Key Responsibilities:

  • SEO-Optimized Content Creation: Write SEO-optimized blogs, website content, landing pages, and long-form articles that enhance online visibility and engage the target audience.
  • Ad Copywriting: Develop engaging and persuasive copy for paid advertisements, including Meta Ads, Google Ads, and other platforms, driving click-through rates and conversions.
  • Headline & Hook Creation: Craft attention-grabbing headlines, hooks, and calls-to-action (CTAs) to increase user engagement and encourage conversions.
  • Social Media & Marketing Content: Produce creative and engaging content for social media platforms, email campaigns, and performance marketing materials, ensuring consistency across all channels.
  • Keyword Research & SEO Best Practices: Conduct thorough keyword research to optimize content for search engines and apply SEO best practices to improve rankings and organic traffic.
  • Collaboration with Teams: Work closely with marketing and design teams to ensure content aligns with the brand voice, campaign goals, and overall marketing strategy.
  • Industry Research: Stay updated on industry trends, competitor strategies, and audience insights to create timely and relevant content that resonates with our audience.

Required Skills & Qualifications:

  • Proven experience as a Content Writer, Copywriter, or similar role with a portfolio of writing samples.
  • Strong understanding of SEO principles and keyword research tools (e.g., Google Keyword Planner, Ahrefs, SEMrush).
  • Ability to write clear, concise, and compelling copy for diverse platforms.
  • Familiarity with paid ad platforms such as Google Ads, Meta Ads, and others.
  • Strong research skills and the ability to generate fresh, engaging ideas.
  • Excellent grammar, attention to detail, and proofreading skills.
  • Ability to collaborate effectively with cross-functional teams, including marketing, design, and product.
  • Familiarity with content management systems (CMS) like WordPress is a plus.

Job Types: Full-time, Permanent

Pay: ₹20, ₹30,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

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