Digital Marketing Specialist
2 weeks ago
Job description
Key Responsibilities:
- Plan, execute, and optimize digital marketing campaigns across channels such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and others.
- Manage and grow our online presence via SEO, content marketing, social media, email marketing, and paid ads.
- Track and report on campaign performance using tools like Google Analytics, Meta Business Suite, and SEMrush.
- Develop creative assets and coordinate with content/design teams for marketing materials (ads, posts, email templates, etc.).
- Optimize website performance for lead generation using CRO strategies and A/B testing.
- Monitor SEO rankings and implement on-page and off-page SEO techniques.
- Stay updated on the latest trends and tools in digital marketing.
- Coordinate with sales and product teams to align marketing strategies with business goals.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in digital marketing or a related role.
- Strong understanding of digital marketing concepts, tools, and channels.
- Hands-on experience with:
- Google Ads & Analytics
- Meta Ads Manager
- SEO tools (e.g., Ahrefs, SEMrush, Moz)
- Email marketing platforms (Mailchimp, Sendinblue, etc.)
- CMS tools like WordPress
Preferred Skills:
- Google Ads and Meta Blueprint certifications are a plus.
- Experience with basic HTML/CSS or website optimization.
- Strong analytical and communication skills.
- Social media management
Immediate Joiners Required
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