Assistant Marketing Manager

2 days ago

Andheri, Maharashtra, India Bizelite HR Full time ₹ 4,20,000 - ₹ 5,40,000 per year

The Assistant Marketing Manager supports the Marketing Manager in planning, executing, and overseeing marketing strategies and campaigns. They help achieve brand awareness, lead generation and sales growth, by coordinating across teams and ensuring marketing activities are aligned with business goals.

Key ResponsibilitiesAreaDutiesStrategy & Planning
• Assist in developing marketing plans & strategy (monthly/quarterly/annual)

  • Conduct market research / competitor analysis to identify opportunities and threats
  • Help define customer segments and target audiences
  • Input into budgeting and forecasting for marketing programsCampaign Management
    • Plan, execute, track and optimize marketing campaigns (both digital & traditional)
  • Coordinate with creative agencies, vendors for collateral, media buys, etc.
  • Oversee content creation—social media posts, emailers, product launches, promotional material
  • Ensure campaigns are delivered on time, within budget and meet expected ROIDigital & Social Media
    • Manage social media calendar; schedule posts
  • Monitor online presence and community engagement
  • Work with digital marketing tools (SEO, SEM, content marketing, analytics)
  • Assist in maintaining website content, optimizing for search/user experienceEvents, Promotions & PR
    • Support planning and execution of events/trade shows/product promotion activities
  • Coordinate promotional campaigns and discounts
  • Liaise with PR agencies or media for brand coverage or releasesMonitoring & Analytics
    • Measure performance of marketing campaigns using key metrics (reach, engagement, conversion, etc.)
  • Report on campaign effectiveness; recommend improvements
  • Track competitors, industry trends, customer feedback; feed insights into future strategyTeamwork & Coordinatio

Job Type: Full-time

Pay: ₹35, ₹45,000.00 per month

Work Location: In person

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