Ppc Expert

Job Summary:

We are seeking a highly skilled and detail-oriented Amazon Marketing Specialist to manage and optimize our advertising campaigns on Amazon. The ideal candidate will have extensive experience in Amazon PPC (Pay-Per-Click) advertising, a deep understanding of the Amazon ecosystem, and a passion for driving measurable growth through data-driven strategies.

Key Responsibilities:

• Campaign Management: Create, manage, and optimize Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to maximize ROI and meet business goals.
• Keyword Research: Conduct in-depth keyword research and competitor analysis to identify high-performing keywords and opportunities for campaign optimization.
• Performance Analysis: Monitor campaign performance, analyze key metrics (ACoS, CTR, CPC, ROAS), and generate detailed performance reports.
• A/B Testing: Implement and analyze A/B tests to optimize ad creatives, headlines, and targeting strategies.
• Bid Management: Manage bidding strategies to ensure optimal ad placement while staying within budget constraints.
• Product Optimization: Collaborate with the content team to optimize product listings (titles, bullet points, descriptions, and images) for better ad performance and conversions.
• Market Trends: Stay updated on Amazon's advertising platform updates, trends, and best practices to maintain a competitive edge.
• Budget Management: Develop and manage advertising budgets, ensuring efficient allocation and tracking.
• Reporting & Insights: Provide regular reports with actionable insights and recommendations to improve performance and achieve business objectives.

Required Skills & Qualifications:

• Proven experience managing Amazon advertising campaigns, including Sponsored Ads, DSP, and other ad types.
• Proficiency with Amazon Advertising Console and third-party tools like Helium 10, Jungle Scout, or Sellics.
• Strong analytical skills with the ability to interpret complex data and drive actionable insights.
• In-depth knowledge of Amazons algorithm and SEO best practices.
• Experience with keyword research and bid management tools.
• Excellent communication and collaboration skills.
• Detail-oriented with strong organizational and project management abilities.
• Familiarity with e-commerce and the Amazon Seller/Vendor Central platform.
• Certification in Amazon Advertising (preferred but not required).

Preferred Qualifications:

• Minimum 5-8 years' Experience working with Amazon marketplaces
• Knowledge of Display Advertising and Amazon DSP.
• Background in e-commerce or digital marketing.