Social Media Manager

6 days ago

Delhi, Delhi, India Infitech Human Resources Service Pvt. Ltd. Full time ₹ 4,80,000 - ₹ 5,00,000 per year

Location: Daryaganj , Delhi.

Experience: 3+ Years

Employment Type: Full-Time / Permanent

About the Role:

We are looking for an experienced Social Media Manager / Digital Marketing Specialist to lead our digital presence across platforms like YouTube, Facebook, Instagram, Twitter, and other emerging channels. The role focuses on planning, executing, and optimizing paid and organic campaigns to drive brand visibility, engagement, and conversions.

Key Responsibilities:

Campaign Management

  • Plan, manage, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and YouTube.
  • Create compelling ad copy, creatives, and landing pages aligned with target audience behavior.
  • Develop and execute strategic campaigns focused on KPIs like reach, engagement, conversions, and ROAS.
  • Continuously optimize ad targeting, bidding, and placements for maximum ROI.
  • Implement audience segmentation based on demographics, interests, and behavior.

Performance Analysis & Reporting

  • Track and report key metrics such as CPL, COA, ROAS, and conversion rates.
  • Prepare regular performance reports highlighting insights and optimization recommendations.
  • Monitor trends, benchmark against competitors, and identify growth opportunities.
  • Build and execute content strategies aligned with audience engagement goals.

Market Research & Audience Targeting

  • Conduct competitor and market research to refine target audience strategies.
  • Identify new opportunities and differentiation areas for brand positioning.
  • Optimize marketing campaigns through continuous audience and performance analysis.

Content Strategy & Collaboration

  • Work with content, design, and analytics teams to create and manage high-impact digital campaigns.
  • Develop engaging, consistent content to grow online communities and brand awareness.
  • Align all social media activities with the overall marketing and business objectives.

Trend Monitoring

  • Stay updated with digital marketing trends, ad platform changes, and tools to ensure innovative campaign execution.

Skills & Qualifications:

  • Bachelor's Degree in any stream + Diploma/Degree in Digital Marketing.
  • Minimum 3 years of digital marketing experience, including:
  • 2+ years managing Amazon Ads
  • 1+ year managing Meta/Facebook/Google Ads
  • Proven experience achieving high ROAS and driving scalable campaigns.
  • Strong knowledge of Facebook Ads Manager, Meta Business Suite, Google Ads, and analytics tools.
  • Proficiency in email marketing, PPC, WhatsApp, and SMS campaigns.
  • Strong analytical and reporting skills with proficiency in MS Office (Word, Excel, PowerPoint) and Photoshop.
  • Excellent creative writing, presentation, and communication skills.
  • Familiarity with data privacy and security regulations.

Contact US:

Aarti Sarwa

Job Types: Full-time, Permanent

Pay: ₹40, ₹50,000.00 per month

Benefits:

  • Health insurance
  • Paid sick time
  • Paid time off
  • Provident Fund

Work Location: In person

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