Digital Marketing Specialist
4 days ago
Digital Marketing Specialist (Online Education | US Market)
Location: Remote
About Us
We are an innovative online education company focused on delivering high-quality learning experiences to students across the globe. We are looking for a results-driven Digital Marketing Specialist who has hands-on experience in the online education domain and a proven track record of targeting US parents.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across:
- WhatsApp Marketing
- Meta Ads (Facebook/Instagram Ads)
- Google Ads (Search, Display, Video)
- Email Marketing
- Create, test, and analyze marketing funnels targeting US parents.
- Develop campaign strategies that align with business goals and audience insights.
- Create compelling marketing assets including short videos, creatives, and ad copies.
- Monitor campaign performance and deliver data-driven insights for improvements.
- Generate fresh, innovative ideas for promoting our website, increasing traffic, and boosting conversions.
- Collaborate with internal teams to maintain consistent brand messaging across all platforms.
Requirements
- Minimum 2–3 years of experience in digital marketing within the online education (EdTech) industry.
- Proven experience running campaigns targeting US-based parents.
- Strong understanding of audience segmentation, lead generation funnels, and conversion strategies.
- Ability to create engaging video content and graphic creatives for ads.
- Proficiency with tools like Meta Ads Manager, Google Ads, WhatsApp Marketing platforms, Email automation tools (Mailchimp, HubSpot, etc.).
- Ready to complete a sample task as part of the hiring process.
- Must be able to showcase previous campaign results or portfolio.
- Strong analytical mindset with the ability to interpret data and optimize campaigns.
Preferred Skills
- Experience in SEO and landing page optimization.
- Understanding of CRM systems and automation workflows.
- Creative thinker with the ability to propose unique marketing ideas.
Why Join Us?
- Opportunity to work in a fast-growing online education brand.
- Creative freedom to plan and execute campaigns.
- A collaborative and supportive team environment.
- Ability to make a real impact on student learning and growth.
Job Type: Part-time
Pay: ₹10, ₹15,000.00 per month
Expected hours: 10 per week
Benefits:
- Work from home
Application Question(s):
- Are you ready to do a sample task before confirming the position?
- Do you agree with compensation?
- Do you have experience working in online teaching platform?
Work Location: Remote
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