Senior Associate

5 days ago

Bengaluru Kolkata, India Mpokket Financial Services Full time ₹ 1,04,000 - ₹ 1,30,878 per year

About the Role

We are looking for a Senior Associate/Associate - Content to drive our digital content strategy with 1+ years of experience. This role requires creative content creation with SEO expertise and managing engaging social media campaigns.

Key Responsibilities

Content Creation & SEO

  • Research, draft, and optimize SEO-focused blog posts that drive organic traffic and engagement
  • Conduct keyword research and implement SEO best practices across all content
  • Develop content calendars aligned with business objectives and seasonal trends
  • Create long-form and short-form content that resonates with our target audience
  • Monitor content performance using analytics tools and optimize based on insights

Social Media Management

  • Work with the Brand Team and execute social media creative campaigns across platforms (Instagram, LinkedIn, Facebook, Twitter)
  • Develop platform-specific content strategies that align with brand voice and goals
  • Manage social media calendars and ensure consistent posting schedules
  • Engage with the community and respond to comments/messages in brand voice

Strategy & Analytics

  • Collaborate with the marketing team to align content with broader campaign objectives
  • Stay updated with content trends, algorithm changes, and industry best practices

Contribute to content strategy discussions and provide creative input

Required Qualifications Experience & Skills

1+ years of experience in content creation, digital marketing, or related field Preferred Qualifications

Bachelor's degree in Marketing, Communications, Journalism, or related field

Experience in fintech, tech, or startup environment

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