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Product Marketing Specialist
2 weeks ago
Product Marketing:
- Develop and implement product marketing strategies for dermatology products.
- Plan and execute product launches and promotional activities targeting dermatologists and other medical professionals.
- Conduct market research to understand customer needs, competitor landscape, and emerging trends in the dermatology market.
- Create compelling marketing materials such as brochures, presentations, and scientific content tailored to dermatologists.
Communication with Medical Professionals:
- Establish and maintain relationships with dermatologists at top-tier institutions such as AIIMS and renowned medical colleges.
- Arrange and coordinate meetings, seminars, and workshops with dermatologists to discuss new products, research, and treatment options.
- Provide product training and scientific information to healthcare professionals, ensuring they are well-informed about the benefits and usage of our products.
- Represent the company at medical conferences, workshops, and events related to dermatology.
- Collaboration with Sales Teams:
- Work closely with the sales team to support and execute marketing initiatives, ensuring alignment between marketing strategies and sales targets.
- Assist in providing feedback from dermatologists and key opinion leaders to refine product positioning and marketing strategies.
Market Analysis and Reporting:
- Monitor industry trends, competitor activities, and customer feedback to identify new opportunities for product promotion and differentiation.
- Provide regular reports on the effectiveness of marketing campaigns and product performance.
Required Skills and Qualifications:
Educational Qualification:
- B.Pharma or M.Pharma (preferred) from a recognized institution.
- Experience:
- Minimum of 2+ years of experience in Product Marketing within the pharmaceutical industry, preferably with a focus on dermatology.
- Proven track record in establishing and maintaining relationships with dermatologists and other healthcare professionals.
- Experience communicating and collaborating with medical professionals at institutions like AIIMS, medical colleges, or equivalent healthcare organizations is a significant plus.
Skills:
- Strong understanding of dermatology products, treatments, and market dynamics.
- Excellent communication and interpersonal skills, with the ability to engage with high-level medical professionals.
- Ability to design and execute marketing strategies with attention to detail.
- Proficient in Microsoft Office and CRM software.
- Ability to work independently and as part of a team, managing multiple projects simultaneously.
Additional Skills (Preferred):
- Experience in organizing medical seminars, workshops, and events for healthcare professionals.
- Knowledge of digital marketing platforms and strategies for product promotion in the healthcare industry.
Why Join MRHM Pharma Pvt Ltd?
MRHM PHARMA PVT LTD is a leading dermatology company India , Directors with 35 years of experience in Dermatology Market
