search engine optimisation

Company Description

TechGropse is a leading digital transformation and IT solutions partner specializing in AI-powered innovation and end-to-end product development. With over 10 years of experience, the company has successfully delivered 1000+ projects across 15+ countries, serving over 800 clients with a 92% retention rate. TechGropse offers comprehensive services, including mobile app development, digital transformation, and cloud solutions, all tailored to enable businesses to innovate efficiently and deliver personalized digital experiences. Leveraging predictive analytics, intelligent automation, and agile methodologies, the company empowers organizations to stay ahead in the evolving digital landscape. TechGropse is globally recognized for its talent network and client-focused approach, ensuring scalable and culturally adaptive digital solutions.

Role Description

Job Title: SEO Specialist

Location: Noids - 63

Work Mode: WFO

Job Summary

We are looking for an experienced and results-driven SEO Specialist to manage and guide our SEO team. The ideal candidate will have a deep understanding of search engine algorithms, technical SEO, content strategy, and performance analytics. The Senior SEO Specialist will drive the growth of organic traffic, improve search rankings, and optimize content performance across our platforms.

Key Responsibilities

• Lead, mentor, and manage a team of SEO specialists.
• Assign tasks, set priorities, and monitor the performance of team members.
• Conduct regular performance reviews and provide feedback to ensure growth and development.
• SEO Strategy & Execution
• Develop and implement comprehensive SEO strategies to increase organic traffic, search rankings, and conversion rates.
• Conduct keyword research and competitive analysis to identify growth opportunities.
• Optimize website structure, internal linking, and on-page content for SEO performance.
• Work closely with content, social media, and technical teams to align SEO with overall marketing goals.
• Technical SEO & Website Optimization
• Audit websites for technical SEO issues and implement solutions (site speed, crawlability, schema, mobile optimization, etc.).
• Collaborate with developers to fix technical SEO problems and improve site performance.
• Analytics & Reporting
• Monitor SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
• Prepare regular reports and dashboards on organic traffic, keyword rankings, and other KPIs.
• Use data-driven insights to improve strategy and decision-making.
• Stakeholder Collaboration
• Collaborate with Content, Social Media, and Product teams to ensure SEO best practices are integrated and contribute to content ideation and strategy.
• Coordinate with external agencies or vendors as needed for SEO campaigns or audits.

Qualifications & Skills:

• Bachelor's degree in a related field.
• 1 - 3 years of experience in SEO, with at least 1 year in role.
• Strong knowledge of on-page, off-page, and technical SEO.
• Proficiency with SEO tools like SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics, and Google Search Console.
• Strong analytical and problem-solving skills.
• Excellent communication and team management abilities.

Preferred

• Experience in managing large content websites.
• Knowledge of paid search and digital marketing integration.
• Understanding of HTML, CSS, and JavaScript as it relates to SEO.

Must have skills

• SEO Strategy
• SEO Audits
• Google Analytics
• Google Search Console
• Cross-Functional Collaboration
• Organic Traffic
• On-page SEO
• Off-page SEO