Marketing Manager

1 week ago

Delhi, Delhi, India Nation with NaMo Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Primary Responsibilities

  • Effective planning, implementation and monitoring of the digital advertising and outreach campaigns in coordination with different stakeholders, with end-to-end ownership of the complete process
  • Facilitating collection, harmonisation and warehousing of campaign performance data from various sources and stakeholders, and organisation of data into insightful dashboards
  • Analysing data from ad campaigns and secondary sources to identify trends, insights and opportunities to optimize campaign performance
  • Coordinate with various stakeholders and web development team to build high-converting landing pages and comprehensive campaign website from conceptualisation to production
  • Providing inputs and expertise to drive efficacy of marketing activities, starting from media planning to content development and finalizing ad targeting
  • Creating and maintaining relationships with clients, advertising partners and publishers
  • Building systems and processes to achieve effective and efficient execution of digital media campaigns and ensure compliance with the processes
  • Recruiting, orienting, and training team members

Qualities we are looking for

  • Open-minded, curious, and a strong problem solver
  • Strong analytical skills and ability to leverage data to generate creative ideas and find opportunities for optimization
  • Strong written, communication and presentation skills
  • Ability to interact effectively with all levels of management and clients, and ensure seamless inter-teams coordination
  • Demonstrable success in managing marketing campaigns
  • Ability to conceptualise ad campaigns
  • Proficiency in Meta and Google ads etc. and analytics/marketing tools like Google Analytics, CleverTap, MoEngage, etc.
  • A self-starter mentality, a strong sense of ownership, and an appetite for learning

Educational Qualifications and Work Experience

  • Bachelor's or master's degree in engineering, statistics, marketing or a related field from a leading Indian/International education institution
  • Relevant experience of 3+ years gained in either a full-service agency or product/growth/brand management focused roles in a consumer-facing organization
  • Credible record of operating at a team management level

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