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Content Writer

2 weeks ago


Bengaluru, Karnataka, India Fabric Full time ₹ 4,00,000 - ₹ 8,00,000 per year

A Content Writer role at Fabric focused on creating high-signal content for an AI recruiter platform. Responsible for maintaining a weekly content cadence across blogs, LinkedIn, emails, and landing pages. Will translate product features into value narratives, create case studies, and work with an AI-first approach to optimize content creation.

Key Responsibilities

  • Own a weekly content cadence: drafts edits publish measure across blogs, LinkedIn, emails, landing pages, and short scripts
  • Work AI-first: use AI to research, outline, draft, fact-check, tighten prose, and repurpose; maintain prompt libraries and style guides
  • Translate product to value: turn features and data into simple narratives for recruiters and founders (TOFU/MOFU/BOFU)
  • Case studies & proofs: interview customers, extract numbers, and produce crisp, non-fluffy case studies
  • SEO & distribution basics: brief keywords, structure posts for search intent, write metadata, and plan distribution
  • Analytics loop: track reads, CTR, scroll depth, lead assists; iterate based on what converts
  • Repurpose at speed: convert one core piece into carousels, email snippets, and short video scripts

Skills & Requirements

Must Have Skills

B2B content writing (blogs or any other form of writing)

Good To Have Skills

  • Basic SEO tooling (Search Console, simple keyword tools)
  • Light video scripting or webinar outlines
  • Google Analytics 4
  • LinkedIn analytics
  • Content repurposing techniques