Jr. Creative Strategist

7 days ago

Mumbai, Maharashtra, India Realatte Full time

Job Title: Creative Strategist

Job Summary:

We are seeking an innovative and dynamic Creative Strategist to join our team. The ideal candidate will be responsible for conceptualizing, developing, and pitching creative ideas and strategies to clients. This role demands a deep understanding of market trends, consumer behavior, and storytelling, combined with a flair for creative thinking. The Creative Strategist will collaborate closely with clients, creative teams, and other departments to deliver impactful campaigns and brand experiences.

Key Responsibilities:

  • Develop and pitch compelling creative ideas, campaigns, and strategies tailored to clients' goals and brand vision.
  • Analyze client briefs, market trends, and target audience insights to create innovative concepts that drive engagement and results.
  • Lead brainstorming sessions and work collaboratively with designers, copywriters, and marketing teams to execute creative campaigns.
  • Prepare and deliver persuasive presentations that showcase the creative vision and strategic direction to clients and stakeholders.
  • Conduct research to stay updated on industry trends, competitor activities, and emerging creative techniques.
  • Ensure that creative outputs align with clients' brand guidelines and overall marketing objectives.
  • Monitor campaign performance and provide actionable insights to optimize future strategies.
  • Build and maintain strong relationships with clients, acting as a strategic partner in their creative initiatives.

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field (or equivalent experience).
  • Proven experience in a creative strategy or related role, ideally within an advertising, marketing, or creative agency.
  • Exceptional storytelling and communication skills, with the ability to present and sell creative concepts effectively.
  • Strong understanding of branding, content creation, digital marketing, and consumer psychology.
  • Ability to think creatively and strategically, balancing big-picture ideas with attention to detail.
  • Proficiency in creative tools and software (e.g., Adobe Creative Suite, presentation software).
  • Excellent project management, organizational, and multitasking skills.
  • A collaborative mindset with the ability to work in a fast-paced, deadline-driven environment.

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