Associate Manager

4 days ago

Mumbai, Maharashtra, India Merck Healthcare Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Work Your Magic with us

Ready to explore, break barriers, and discover more? We know you've got big plans – so do we Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That`s why we are always looking for curious minds that see themselves imagining the unimageable with us

Your Role
Understand the customers and environment

  • Listens actively to customers, Identify market & customer needs
  • Regular field visits to understand the internal & external customer needs & gaps
  • Identify any research needs for brand & clearly define objectives & brief.

Formulate & develop Marketing Strategy

  • Conducts situation analysis, with input from internal & external stakeholders.
  • Makes risk analysis
  • Decides Marketing Mix (product, price, place, promotion).
  • Develops forecasting based on patient dynamics for the planning period
  • Develops a positioning and communication strategy

Implement the Marketing Strategy

  • Involves medical, sales, regulatory, communication team to input and validate communication, medical education tools…
  • In line with plan delivery, arranges, conducts and co-ordinates the implementation of critical external stakeholder activities including, advisory boards, symposia, CME's, exhibitions, conferences and meetings
  • Modify or course correct based on the KPI dashboards
  • Manages the forecasting and inventory process to ensure correct stock levels

Plan, Implement & Manage Other BU Initiatives & Assets

  • Collaborate with other team members to drive & implement BU initiatives e.g. PR activity, conference participation
  • Drive & manage digital programs & assets. Suggest any changes needed to improve efficiency & outcomes

Builds KOL Endorsement & Advocates, Networks With Other Stakeholders

  • Identifies the key stakeholders and KOLs to achieve endorsement and advocacy by building rapport & relationship

Supports Sales team to deliver Sales objectives and plans

  • Co-ordinates and conducts product training.
  • Develops creative brand campaigns reinforcing the positioning, adapted to the sales force.
  • Presents clear product and market strategy at cycle meeting to sales team.
  • Evaluates effectiveness of promotional material with field force then conduct Recall Test, and adjusts as necessary.
  • Plans and conducts field visits with KAMs to monitor market dynamics.

Monitor performance and A&P budget

  • Tracks monthly performance vs Budget and analyse reasons for gaps.
  • Reports performance against budget
  • Monitors Advertisement & Promotion budget

Who You Are
We are seeking candidates with 4–5 years of experience in brand management, ideally with a background in science. An MBA is preferred.

What we offer:
We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress

Apply now and become a part of our diverse team

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