Team Leader

3 days ago

Delhi, Delhi, India Fortis Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Creating concepts and content for marketing collateral such as brochures, pamphlets, flyers, leaflets, direct mail etc.
  • Maintaining regular flow of information about Hospital on website
  • Promote the hospital in the doctors community through personal visits, publicity, advertisement, brochures and group meetings, CME programs etc.
  • Organize CME's / Seminars and lectures for promotion of the activities and services of the medical faculty and specialties
  • Organizing Community outreach program: neighborhood camps, school tie ups, community branding.
  • Work closely with the brand team towards conceptualizing new initiatives to place Fortis La Femme top of mind recall across the web.

PR and Digital marketing

  • Work closely with the digital agency to ensure deliverables and time lines for implementation and execution of all campaigns
  • Ensure regular content mapping across website and external media properties
  • Use video sharing websites to upload Testimonials of patients, Photo Sharing, Doctors bytes to ensure Fortis La Femmes online brand presence.
  • Ensuring the broken links across website is fixed and regular cleaning up is done
  • Regularly study the landing pages and make sure errors and bugs are rectified and fixed
  • Ensure all changes in the organization are reflected appropriately on the site and related social media
  • Ensure that the yearly budget is allocated evenly for every quarter and further divided into monthly budgets as per the online marketing plan
  • Calculate weekly /monthly ROI on media spends.
  • Forward the report weekly to the reporting authority and get the feedback.
  • Analyze data, and generate reports, letters and news bulletins of or for the department.

Any job assigned on time to time by the superiors

Preferred candidate profile

Required Education:

  • Graduate /PGDBM in Marketing

Experience

2-4 yrs of relevant experience

Knowledge and Specific Skills

Good knowledge of computers

Networking skills with Doctors /Corporate

Analytical skills

Lead through honesty and Integrity

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