CRM Engineer

2 days ago


Mohali, Punjab, India Lytegen Full time ₹ 15,00,000 - ₹ 25,00,000 per year

CRM Engineer / Solutions Architect (Automation & Workflow Buildout)

Location: Mohali / Chandigarh, India

Type: Full-Time | On-site Preferred

Shift: Nighttime (U.S. Hours – 8:30 PM – 5:30 AM IST)

About the Role

We're hiring a CRM & Systems Engineer to own and architect our entire Insightly ecosystem — from the ground up.

You'll lead the end-to-end design, automation, and integration of Insightly with all core business systems (Sales, Operations, Finance, Marketing, and Support).

This is a hybrid technical + operational role: part software engineer, part process architect, part business analyst.

You'll turn complex business workflows into scalable, automated systems that power a $25 M+ solar organization operating across India and the U.S.

Key Responsibilities
  • Architect & Build: Lead the Insightly CRM buildout, including pipelines, automations, and custom objects for every department.
  • Integrate Systems: Connect Insightly with third-party tools (Ascent, Convoso, Dialpad, Google Workspace, QuickBooks, marketing platforms) via APIs, webhooks, and middleware (Zapier, Make, or custom code).
  • Automate Workflows: Develop scripts and integrations in JavaScript, Python, or to streamline approvals, lead routing, and reporting.
  • Data Engineering: Design data flow and structure between CRMs, dialers, and financial systems to ensure integrity and eliminate duplication.
  • Dashboarding: Build advanced analytics and KPI dashboards inside Insightly and Google Data Studio for visibility across departments.
  • System Reliability: Create validation logic, exception alerts, and backups to ensure data accuracy.
  • Documentation: Maintain complete technical documentation, architecture diagrams, and SOPs for all automations and integrations.
  • Process Translation: Work with leadership and department heads to convert real-world workflows into clean, system-based logic.
  • Optimization: Continuously audit, refactor, and improve existing automations and APIs for efficiency and stability.
  • Cross-Department Collaboration: Serve as the technical bridge between Operations, IT, and Finance to ensure seamless cross-system performance.
Skills & Qualifications
  • 5–10 years of combined experience in CRM engineering, systems integration, or automation development.
  • Deep hands-on experience with Insightly, HubSpot, or Salesforce CRM configuration and API customization.
  • Strong working knowledge of:

  • JavaScript, Python, or for custom logic and automation.

  • REST APIs, JSON, and Webhooks for data exchange.
  • Zapier / Make (Integromat) for low-code automation.
  • SQL / Google Sheets / Data Studio for analytics and reporting.

  • Experience building scalable, multi-department systems across operations, sales, and finance.

  • Excellent understanding of data architecture, field mapping, and system design principles.
  • Clear communicator capable of documenting processes and leading technical discussions with non-technical teams.
  • Background in solar, SaaS, or process-heavy operational environments is a strong plus.
  • Highly detail-oriented with strong debugging, QA, and version-control discipline.
KPIs / Success Metrics
  • Fully functional, documented Insightly ecosystem across all departments.
  • 95%+ automation uptime and data accuracy.
  • Reduction in manual entry and process time per department.
  • Complete documentation for all integrations and automations.
  • Rapid response and resolution time for system issues or change requests.
Ideal Candidate

You're a technical problem-solver and systems architect who thrives in high-complexity, high-impact environments.

You understand both business workflows and the code that powers them — and you love turning manual chaos into automated precision.

You think in architecture diagrams, build in code, and document like an engineer.


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