Business Analyst – Customer Life Cycle

22 hours ago

Mumbai, Maharashtra, India Narpavi Soft Solutions Full time ₹ 1,00,000 - ₹ 12,00,000 per year

We are seeking a skilled and analytical Business Analyst with 5–6 years of experience to support initiatives across the Customer Life Cycle (CLC) — including acquisition, onboarding, engagement, retention, and churn management. The ideal candidate will leverage data-driven insights to enhance customer journeys and optimize business strategies.

Key Responsibilities:

  • Analyze and map end-to-end customer life cycle stages to identify pain points and opportunities.
  • Work closely with cross-functional teams (Marketing, Product, Sales, and Support) to design and implement improvements.
  • Define, track, and report on key performance indicators (KPIs) related to customer acquisition, activation, engagement, retention, and churn.
  • Translate business requirements into functional specifications and support the development of customer-centric solutions.
  • Conduct customer segmentation and behavior analysis to drive personalization strategies.
  • Create detailed documentation (BRDs, FRDs, user stories, workflows) for business and technical teams.
  • Facilitate workshops, stakeholder meetings, and presentations to communicate insights and recommendations.
  • Support CRM, automation tools, and digital platforms used to manage the customer journey.

Required Skills & Qualifications:

  • 5–6 years of experience as a Business Analyst, preferably in customer-focused domains.
  • Strong understanding of Customer Life Cycle stages and related metrics.
  • Proficient in data analysis tools (e.g., Excel, SQL, Power BI/Tableau).
  • Experience with CRM systems (e.g., Salesforce, HubSpot) is a plus.
  • Excellent communication, documentation, and stakeholder management skills.
  • Bachelor's degree in Business, IT, Marketing, or related field (MBA preferred).

Job Type: Full-time

Pay: ₹1,000, ₹1,200,000.00 per year

Work Location: In person

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