Content Writer

3 days ago

Goregaon Mumbai Mumbai, India Solino Home Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Role Overview:

We are looking for a creative and detail-oriented Content Writer to craft engaging, persuasive, and SEO-optimized content tailored specifically for US-based audience.

This role is ideal for someone who understands the tone, phrasing, and consumer mindset of the US. If you have experience writing for eCommerce platforms and can adapt content across web, social, and marketplace channels wed love to hear from you.

Key Responsibilities:

  • Write clear, compelling content for websites, product descriptions, category and landing pages, email campaigns, and more.
  • Develop blog articles and other long-form content aligned with SEO best practices and US keyword behavior.
  • Craft storytelling-driven brand messaging, taglines, and marketing copy that resonates with American consumers.
  • Maintain a consistent tone of voice – warm, professional, and conversion-oriented.
  • Collaborate closely with SEO and marketing teams to ensure content is optimized for organic growth and sales.
  • Adapt content style and messaging for different platforms – including Amazon, Shopify, social media, and paid ads.
  • Ensure all content follows American English grammar, structure, and tone standards.
  • Stay updated with trends in US consumer behavior, lifestyle topics, and eCommerce content strategies.

Required Skills & Qualifications:

  • Native-level proficiency in US English – grammar, phrasing, idioms, and tone (US accent-style writing is essential).
  • 2-4 years of proven content writing experience for US-based brands or eCommerce businesses.
  • Strong background in SEO-driven content creation for product, category, and lifestyle content.
  • Ability to write persuasive, conversion-focused copy tailored to US shoppers.
  • Excellent storytelling skills with a strong eye for detail and brand consistency.
  • Understanding of major eCommerce platforms (Shopify, Amazon, etc.) is preferred.

Preferred Qualifications:

  • Experience writing for home dcor, lifestyle, fashion, or textile categories.
  • A strong writing portfolio or work samples specifically targeting US audiences.
  • Understanding of content tone suitable for middle to upper-middle class American demographics.

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