Senior Marketing Manager

5 days ago

Cochin, Kerala, India CGH Earth Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Key Responsibilities:

  • Marketing Execution & Campaign Management:
    Execute and manage integrated marketing and promotional campaigns across digital, print, social media, PR, and partner networks to achieve targets for occupancy and brand visibility.
  • Brand Stewardship:
    Ensure the CGH Earth brand integrity and consistent messaging is maintained across all internal and external.
  • Digital & Performance Marketing:
    Oversee the management of digital marketing channels, including SEO, paid media (performance marketing), and email marketing, focusing on optimizing direct bookings and customer acquisition cost (CAC).
  • Content & Social Strategy:
    Develop and manage the content calendar and social media strategy, ensuring engaging and relevant content that reflects the brand's sustainable and experiential ethos.
  • Team Leadership & Mentorship:
    Guide and manage a small team or group of specialists / executives, providing day-to-day direction, motivation, and performance feedback.
  • Cross-functional Support:
    Act as the primary liaison with operations, sales, and reservations teams to align marketing initiatives with commercial goals and ensure a seamless guest journey.
  • Budget Oversight & Reporting:
    Track marketing spend against the allocated budget for campaigns and initiatives. Provide regular, data-driven reports on campaign performance, ROI, and key marketing metrics.
  • Partnerships & Collaborations:
    Manage relationships with key external vendors, media partners, and local influencers to amplify brand reach and reputation.
  • Market Insights:
    Monitor market trends, competitor activities, and customer feedback to inform campaign optimization and identify niche opportunities.

Skills & Attributes:

  • Proven experience in a hands-on marketing management role, with strong operational oversight.
  • Demonstrated success in executing brand-building and performance-driven campaigns, preferably in the hospitality, boutique resort, or premium consumer sector.
  • Strong command of the digital marketing landscape, including SEO/SEM, social media platforms, and CRM systems.
  • Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
  • Highly proficient in marketing analytics, interpreting data, and using insights for campaign optimization.
  • Creative and strategic thinker with strong organizational and problem-solving abilities.
  • Exceptional leadership, written, and verbal communication skills.

Qualifications:

  • MBA or Master's Degree in Marketing, Communications, or a related field is preferred.
  • 8–12 years
    of progressive marketing experience, with at least
    3 years
    in a managerial or team leadership role, preferably in the hospitality, tourism, or luxury consumer sectors.

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