Digital Marketing Manager

Job Description:

Expert Digital Marketer – IT Education Sector

We are looking for an ambitious, data-driven Digital Marketing Manager to own our entire digital presence and drive impactful growth across all channels. This senior-level role is ideal for someone who has scaled online course sales, bootcamps, or certification programs, and has managed high-performing campaigns across all major digital channels.

You'll take full ownership of our digital marketing strategy, funnel performance, ad budgets, and campaign execution — from planning to optimization — while aligning with sales, content, and product teams. If you thrive at the intersection of creativity and analytics — and can lead innovative campaigns that deliver measurable results — we'd love to meet you.

• Plan, lead, and execute all digital marketing initiatives including SEO/SEM, email, marketing automation, social media, and display advertising.
• Design, build, and elevate our social media presence across key platforms to grow brand engagement and reach.
• Measure and report performance of all digital campaigns, analyzing ROI and KPIs to continuously improve outcomes.
• Identify trends, insights, and growth opportunities to optimize performance and spending across channels.
• Conceptualize and execute experiments, A/B tests, and conversion rate optimization strategies.
• Collaborate with internal teams to create high-performing landing pages and optimize user experience.
• Utilize advanced analytics to evaluate end-to-end customer journeys and improve funnel performance.
• Partner with external agencies and vendor teams to deliver world-class marketing outputs.

• Stay ahead of emerging technologies, tools, and industry trends, and drive their strategic adoption.

• 8-10 years of hands-on digital marketing experience, ideally in fast-paced or growth environments.

• Experience marketing to both domestic and international audiences.
• Strong expertise in SEO/SEM, social media strategy, email marketing, web analytics, and conversion optimization.
• Proficiency with tools like Google Analytics, Google Ads, Meta Ads, LinkedIn Campaign Manager, HubSpot or similar platforms.
• Proven ability to analyze data and translate insights into strategy.
• Creative thinker with a track record of driving measurable growth through innovative campaigns.
• Excellent project management, communication, and cross-functional collaboration skills.

• Hands-on experience with marketing automation tools (e.g., HubSpot, MO Engage, Web Engage, SEMrush, Odoo, Active Campaign)

• Salary: ₹25–30 LPA (based on experience & skills)

• A high-impact leadership role where your work directly shapes growth

• Autonomy, innovation, and ownership of the entire digital strategy

• Bachelor's/Master's degree in Marketing, Business, IT, or a related field.

• (Optional but valued) Master's degree or MBA with a focus on Marketing or Digital Strategy.

• 8 to 12 years of progressive experience in digital marketing roles.

• Google Ads or Meta Blueprint Certified
• Proven track record managing end-to-end digital campaigns across channels (SEO, SEM, email, social, display, performance marketing)
• Experience leading a team or managing cross-functional projects
• Strong background in data-driven decision-making and marketing analytics.
• Deep expertise in SEO/SEM, social media strategy, email marketing, web analytics, and conversion optimization.
• Understanding of tech stack in online learning (LMS, webinar tools, CRM integrations)
• Skilled in funnel building, landing page optimization, and A/B testing tools (Unbounce, VWO, etc.)

Job Types: Full-time, Permanent

Pay: ₹50, ₹100,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided

Work Location: In person