Content Producer

Job Title:
Content Producer

Location:
Kolkata (On-site)

Employment Type:
Full-time

Experience Required:
3–4 years

About Us

We're a leading B2C digital platform redefining how people connect and express emotions through beautifully designed e-cards. Our work reaches millions globally, blending art, emotion, and technology to help people celebrate life's moments big or small.

At the heart of everything we do is
human connection
. We believe a simple visual can spark a smile, evoke a memory, or bridge miles between hearts. If you see design not just as an art but as a way to communicate what words can't, you'll feel right at home here.

Role Overview

We're looking for a
Content Producer
who can think deeply, feel widely, and create meaningfully. Someone who doesn't just make things look beautiful, but makes them
feel
something.

In this role, you'll be the
visual storyteller
and
creative anchor
behind our e-card content, transforming universal emotions like love, joy, gratitude, and hope into visually resonant pieces that feel both timeless and current. You'll collaborate closely with copywriters, designers, and musicians to bring stories to life through image, rhythm, and tone, crafting experiences, not just visuals.

This is a role for someone who understands
why people celebrate, share, and care
, and can translate that into visually engaging ideas that connect across cultures, especially with the
American audience
.

Key Responsibilities

Creative Direction & Concepting

• Conceptualize and visualize original, high-quality e-cards and motion content that carry emotional depth and universal appeal.
• Translate emotional or thematic cues (love, gratitude, friendship, celebration, reflection, humor, etc.) into compelling visual narratives.
• Develop creative storyboards, scene directions, and visual styles that guide the team through each project's emotional and aesthetic journey.
• Partner with writers and musicians to ensure that visuals, words, and sound form a seamless, unified experience.

Team Collaboration & Leadership

• Lead and inspire a small cross-functional creative team, including a copywriter, designer, and musician to execute cohesive creative pieces.
• Provide visual direction, feedback, and ideation support throughout the production process.
• Work closely with creative leads and art directors to maintain brand coherence across themes, formats, and styles.

Cultural & Emotional Intelligence

• Stay attuned to evolving global and US cultural trends from seasonal celebrations and social movements to popular memes, idioms, and aesthetics.
• Understand emotional patterns behind celebrations, relationships, and gratitude and use those insights to shape the tone and emotion of each visual.
• Integrate cross-cultural sensitivity into all creative work, ensuring universality and emotional authenticity.

Design Awareness & Execution

• Create or supervise the creation of concept art, compositions, and moodboards that establish the tone and feel for each card or campaign.
• Maintain visual consistency, ensuring that the brand feels warm, relatable, and emotionally engaging across styles (funny, romantic, nostalgic, festive, etc.).
• Balance creativity with clarity ensuring each card communicates simply and emotionally at first glance.

What We're Looking For

Professional Background

• 3–4 years of experience as a Visualizer, Art Director, or Concept Artist in a
  digital media company
  ,
  creative agency
  , or
  content platform
  .
• Strong portfolio demonstrating conceptual thinking, storytelling, and emotional range in visual work.

Skills & Competencies

• Excellent visual and aesthetic judgment strong understanding of color, layout, composition, and mood.
• Ability to think narratively to tell a story visually in a few frames or moments.
• Deep empathy and understanding of
  human emotions
  and
  cultural behaviors
  .
• Familiarity with or exposure to
  US culture, festivals, holidays, and idiomatic expressions
  .
• Keen interest in
  global celebrations, traditions, and universal human experiences
  .
• Fluency in popular visual trends across digital platforms (Instagram, Pinterest, YouTube, etc.).

Mindset & Personality

• A creative thinker who values
  meaning over decoration
  , and
  connection over cleverness
  .
• A naturally curious person who draws inspiration from art, film, music, literature, and real life.
• Someone who finds emotional stories everywhere in ordinary people, small moments, or shared joys.
• Interest or background in
  philosophy, psychology, or spirituality
  is a strong plus.
• Collaborative, open-minded, and unafraid to experiment with new forms and ideas.

If this sounds like you…

You're not just a designer, you're a
visual empath
, a
storyteller
, and a
celebrator of life
.

• Apply with your portfolio and a short note on one visual (artwork, film frame, or ad) that moved you and why.