Amazon Ads Analyst
2 weeks ago
Seeking an Amazon Ads Analyst for an FMCG brand in Mumbai
Job Responsibilities
- Analyse campaign performance across Sponsored Products, Brands, and Display
- Identify high/low-performing keywords, ASINs, and campaigns
- Track metrics like ACOS, TACOS, ROAS, CTR, CPC, and conversion rates
- Recommend and implement optimisations for bidding, targeting, and budgeting
- Research Amazon's latest ad tools, strategies, and formats
- Test new formats like Sponsored Brand Video, Display Retargeting, or DSP
- Prepare weekly and monthly performance reports with actionable insights
- Collaborate with product, creative, and marketing teams to support ad launches
Job Qualifications
- Strong analytical skills and comfort with numbers
- Fast learner with a curious, self-starter attitude
- Proficiency in Excel/Google Sheets (pivot tables, lookups, formulas)
- Structured thinking and data interpretation ability
- Familiarity with tools like Helium10, DataHawk, or any ad automation platform
- Prior experience with Amazon Ads (preferred, not mandatory)
- Bachelor's degree in Engineering, Economics, Business, Math, or similar, good academics are needed
- Exceptional freshers with strong internship or project experience may also apply
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