Insights Manager, Ads

At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience, and improve brand equity and generate a positive return for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it.

Amazon Ads is seeking a data-driven, customer-obsessed Insights Manager to partner with advertisers and identify opportunities that accelerate their business on Amazon. This role blends deep analytical capabilities with strategic thinking to uncover actionable insights, recommend growth strategies, and influence key business decisions for our brand partners.

Key job responsibilities

• Own developing the GTM strategy for new ecommerce product and offerings. Along with working on driving key product related developments and goals.
• Create and drive strategic vision for your program through key documents and contribute to three-year plan press releases and FAQs.
• Act as the primary stakeholder in cross-functional initiatives to push change forward across Product, Sales and Services.
• Identify and provide the right metrics to measure success, providing meaningful feedback to the stakeholders through ownership of monthly organizational business reviews.
• Guide teams to develop and execute daily, weekly, and monthly action plans that increase adoption of strategic initiatives.
• Establish a partnership with senior business leaders to develop and lead strategy across multiple global sites.
• Effectively communicate the business strategy to all levels of the organization.
• Customize and deploy GTM strategies and sales plays for this vision, partner with Product Marketing on global Sales and Marketing narratives and help train teams where needed on deployment strategy.

Key Responsibilities:

• Analyse retail and advertising data to diagnose business performance and identify growth opportunities for brands.
• Create automated frameworks and partner with BA team to develop custom dashboards for category intelligence and continuous performance tracking.
• Create compelling, story-driven insight narratives for brand stakeholders to influence decisions and secure investments.
• Design and execute experimentation frameworks (A/B tests, incrementality studies) to measure and optimize marketing impact.
• Act as the primary stakeholder in cross-functional initiatives to push change forward across Product, Sales and Services.
• Identify and provide the right metrics to measure success, providing meaningful feedback to the stakeholders through ownership of monthly organizational business reviews.
• Guide teams to develop and execute daily, weekly, and monthly action plans that increase adoption of strategic initiatives.
• Identify and provide the right metrics to measure success, providing meaningful feedback to the stakeholders through ownership of monthly organizational business reviews.

Basic Qualifications

• Bachelor's degree in Business, Marketing, Economics, Statistics, or related field.
• 4+ years experience in marketing analytics, consulting, strategy
• Proficiency in Excel and data visualization tools (e.g., Tableau, QuickSight).
• Experience interpreting and communicating data insights to senior stakeholders.
• Strong understanding of digital advertising and e-commerce KPIs.

Preferred Qualifications

• SQL proficiency for large dataset analysis.
• Ability to balance analytical rigor with strategic storytelling.
• Demonstrated success in influencing business outcomes using data
• Experience working in advertising, marketing analytics, or a related domain

• Experience working cross-functionally and with a wide range of employees with different skill sets
• Experience in sales
• Experience in operations, account management, or analytics

• 5+ years of sales experience

• • Experience using data and metrics to drive improvements. Preferred: Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building high-velocity ad products
• Experience working in e-commerce

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