Program Marketing Manager

4 days ago


Navi Mumbai, Maharashtra, India WebMD Full time US$ 90,000 - US$ 1,20,000 per year

kills, qualifications and experience required :

  • 3+ years of experience in any of the following: data/analytics, CRM analysis, marketing operations, or database marketing
  • Experience working with CRM systems, including Salesforce
  • Knowledge of Salesforce, YouTrack, or similar tools
  • Strong attention to detail, accuracy, and ability to handle a large volume of requests
  • Strong analytical skills
  • Demonstrated ability to work in fast-paced, process-driven environments
  • Pharmaceutical industry experience is a plus

Key Responsibilities

Audience Targeting & Strategy

  • Responsible for the construction of healthcare professional (HCP) audiences for direct-to-physician digital marketing campaigns
  • Manipulate data to support marketing audience construction and analysis
  • Coordinate and manage audience creation processes, including submitting internal targeting requests, audience setup, and analyzing data outputs
  • Collaborate with cross-functional teams (program marketing, marketing solutions, BI, etc.) to define audience criteri
  • Develop and maintain documentation for list generation processes and audience definition
  • Build a strong understanding of Medscapes proprietary targeting capabilities, data tools, and product offerings
  • Partner with marketing and data teams to maintain and enhance audience segmentation strategies


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