Program Marketing Manager
4 days ago
kills, qualifications and experience required :
- 3+ years of experience in any of the following: data/analytics, CRM analysis, marketing operations, or database marketing
- Experience working with CRM systems, including Salesforce
- Knowledge of Salesforce, YouTrack, or similar tools
- Strong attention to detail, accuracy, and ability to handle a large volume of requests
- Strong analytical skills
- Demonstrated ability to work in fast-paced, process-driven environments
- Pharmaceutical industry experience is a plus
Key Responsibilities
Audience Targeting & Strategy
- Responsible for the construction of healthcare professional (HCP) audiences for direct-to-physician digital marketing campaigns
- Manipulate data to support marketing audience construction and analysis
- Coordinate and manage audience creation processes, including submitting internal targeting requests, audience setup, and analyzing data outputs
- Collaborate with cross-functional teams (program marketing, marketing solutions, BI, etc.) to define audience criteri
- Develop and maintain documentation for list generation processes and audience definition
- Build a strong understanding of Medscapes proprietary targeting capabilities, data tools, and product offerings
- Partner with marketing and data teams to maintain and enhance audience segmentation strategies
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