Marketing Executive in Bangalore

5 days ago

Bengaluru, Karnataka, India Sid's Farm Full time ₹ 1,20,000 - ₹ 1,80,000 per year

Key Responsibilities

  • Product promotion and brand management: Develop and implement marketing strategies to promote various dairy products and manage the overall brand image of the company. This includes creating compelling messaging and positioning for different products to attract target consumers.
  • Market research and consumer insights: Conduct market research to understand consumer preferences, behaviour, and trends related to dairy products. Analyse data to identify opportunities for product development and marketing strategies.
  • Product launches and campaigns: Plan and execute product launches and marketing campaigns to introduce new dairy products or promote existing ones. Develop creative marketing materials and coordinate marketing efforts across various channels.
  • Retail and trade marketing: Collaborate with retailers and distributors to develop and implement trade-marketing strategies, including in-store promotions, point-of-sale materials, and trade incentives to boost product sales.
  • Public relations and media relations: Manage public relations efforts to build a positive brand image and handle media interactions to communicate key messages and respond to inquiries or crises effectively.
  • Sponsorships and partnerships: Explore and manage potential partnerships and sponsorships to increase brand visibility and reach a broader audience.
  • Marketing analytics and performance tracking: Utilize data analytics to measure the effectiveness of marketing campaigns and adjust strategies as needed to optimize performance.
  • Customer relationship management (CRM): Implement and manage CRM systems to capture and analyse customer data, enabling personalized marketing strategies and building customer loyalty.
  • Budget management: Develop and manage marketing budgets to ensure marketing initiatives are executed within the allocated resources.

About Company: Is the milk you are drinking every day gradually harming you? What happens when the purest substance, like milk, is laced with detergent? These are the menacing challenges Sid's Farm confronts head-on. Every day. Why? Because we are paranoid about milk quality, no, we seriously are. But, we address this paranoia with a serious commitment- Stringent milk testing. Through rigorous assessment encompassing over 45 parameters from our end, we proudly produce India's most tested milk and dairy products. Where did we start? - Our journey began as a promise of a parent to their child, to produce the best milk possible. At Sid's Farm, we work relentlessly every day to uphold this promise and deliver the purest milk to our customers. Because testing milk for us is not a choice- it's a way of life. We ensure every glass of milk processed is free from preservatives, antibodies, and hormones.

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