Senior SEO Analyst

Job Title: Senior SEO Analyst

Experience Required: 6-8 Years

Location: Bestech Business Tower, Sector 66, Mohali

Company: Signity Software Solutions

Role Overview

Signity Software Solutions is seeking a highly skilled Senior SEO Analyst to lead and execute innovative SEO strategies that strengthen our digital presence, generate qualified B2B leads, and improve search engine visibility. The ideal candidate will have strong expertise in technical SEO, on-page/off-page optimisation, and data-driven content strategy, with proven experience in service-based or B2B industries.

Key Responsibilities

SEO Strategy & Execution

• Develop and implement SEO strategies aligned with overall business and marketing objectives.
• Conduct in-depth keyword research, focusing on high-intent and BoFu (bottom-of-the-funnel) terms.
• Perform competitor analysis to identify growth opportunities.

On-Page & Content Optimization

• Optimise on-page elements: titles, meta descriptions, headers, URLs, schema markup, and internal linking.
• Collaborate with content writers to create SEO-optimised content (blogs, case studies, whitepapers, solution briefs).
• Develop lead-focused SEO content strategies that align with the B2B sales funnel.

Technical SEO

• Conduct regular SEO audits to identify and resolve technical issues (indexing, crawling, Core Web Vitals, site architecture, mobile optimisation).
• Work with developers to ensure technical best practices are implemented.
• Implement structured data, speed optimisations, and mobile-first strategies.

Off-Page Optimization

• Build and maintain a strong backlink profile through ethical link-building practices.
• Establish partnerships with relevant publishers, industry portals, and influencers to enhance domain authority.

Performance Tracking & Analytics

• Track and measure SEO performance using GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Looker Studio.
• Generate detailed reports highlighting traffic, rankings, and lead-generation impact.
• Provide actionable insights and continuously optimise strategies based on data.

SMO & Cross-Team Collaboration

• Align SEO efforts with social media and content marketing strategies for maximum reach.
• Collaborate with design, content, and development teams to drive integrated digital campaigns.

Industry Research & Innovation

• Stay updated with the latest algorithm changes, SEO tools, and industry trends.
• Test and implement innovative strategies to stay ahead of competitors.

Qualifications & Skills

• Bachelor's degree in Marketing, Computer Science, or a related field.
• 6-8 years of hands-on SEO experience in B2B/service-based industries.
• Strong technical SEO expertise (audits, schema, speed, Core Web Vitals).
• Proven ability to plan and execute commercial-intent keyword strategies.
• Proficient with GA4, GSC, SEMrush, Ahrefs, Moz, Screaming Frog, Looker Studio.
• Familiarity with HTML, CSS, JavaScript, and CMS platforms (WordPress, HubSpot, etc.).
• Excellent analytical, communication, and problem-solving skills.

Preferred Skills

• Experience with IT services, SaaS, or enterprise products.
• Knowledge of PPC, content marketing, and marketing automation tools.
• International SEO and multilingual website optimization.
• Certifications in SEO or digital marketing (Google Analytics, SEMrush, HubSpot).

Why Join Signity?

• Competitive salary and benefits package.
• Opportunity to work with global B2B clients.
• Collaborative, innovative, and growth-focused environment.
• Continuous learning and professional development.