Photographer

A Photographer for a furniture company plays a crucial role in showcasing products effectively for marketing, e-commerce, and promotional purposes. The role combines technical photography skills with a deep understanding of the brand's aesthetic to create compelling visual content.

Key Responsibilities:

Product Photography:

Capture high-quality images of furniture pieces, both in-studio and in lifestyle settings, ensuring each

product is presented attractively.

Videography:

Produce engaging videos that highlight product features, usage, and styling tips, aligning with the

brand's messaging.

Styling and Set Design:

Arrange and style furniture to create visually appealing scenes, enhancing the presentation of

products for photography and videography.

Post-Production:

Edit and retouch photos and videos using software like Adobe Photoshop, Lightroom, Premiere Pro,

or similar tools to ensure clarity, color accuracy, and consistency.

Collaboration:

Work closely with marketing, design, and content teams to understand visual requirements and

deliver assets that enhance the brand's online and offline presence.

Visual Consistency:

Maintain consistency in lighting, composition, and style across all visual content, ensuring alignment with the brand's aesthetic.

Creative Input:

Provide creative direction and suggest innovative ideas to improve product presentations, staying updated with the latest trends in product photography and videography.

Equipment Management:

Maintain and manage photography and videography equipment, ensuring all tools are in good

working condition.

KRA's

1. Photography Quality:

Objective: Deliver exceptional photographs that meet client expectations and industry standards.

Key Activities:

• Utilize advanced photography techniques to capture detailed and accurate images of furniture pieces.
• Ensure images highlight the design, texture, and functionality of the products.
• Maintain consistency in image quality across various platforms and marketing materials.

Performance Indicators:

• Achieve high client revisions, indicating acceptance of work without significant changes.
• Receive recognition satisfaction ratings based on the quality of photographs.
• Minimize the need for or awards for excellence in photography.

2. Creative Direction:

Objective: Provide innovative concepts and creative guidance for photo shoots.

Key Activities:

• Develop unique themes and settings that align with the brand's vision.
• Collaborate with stylists and designers to enhance the visual appeal of furniture.
• Stay updated with current photography trends to incorporate fresh ideas.

Performance Indicators:

• Implement a specified number of new creative concepts each quarter.
• Receive positive client feedback regarding the creativity of photo shoots.
• Foster repeat business through demonstrated creative excellence.

3. Timely Delivery

Objective: Ensure all photography projects are completed within agreed-upon timelines.

Key Activities:

• Plan and schedule photo shoots efficiently to meet project deadlines.
• Coordinate with other departments to align photography timelines with marketing campaigns.
• Adapt to urgent requests without compromising quality

Performance Indicators:

• Complete a high percentage of projects before or on the agreed deadlines.
• Successfully accommodate rush orders while maintaining quality.
• Receive positive feedback on punctuality and reliability

4. Equipment Maintenance

Objective: Maintain photography equipment in optimal condition to ensure seamless operations.

Key Activities:

• Perform regular checks and servicing of cameras, lighting, and other equipment.
• Troubleshoot and resolve minor equipment issues promptly.
• Keep abreast of technological advancements to recommend equipment upgrades.

Performance Indicators:

• Conduct scheduled maintenance checks consistently.
• Achieve a low rate of technical issues during shoots.
• Propose equipment enhancements based on industry developments.

5. Client Relations

Objective: Build and sustain positive relationships with clients to encourage repeat business.

Key Activities:

• Communicate effectively to understand client needs and expectations.
• Provide professional guidance on photography styles and options.
• Address client concerns and feedback promptly and professionally.

Performance Indicators:

• Achieve high client satisfaction scores through feedback surveys.
• Generate repeat business and referrals from satisfied clients.
• Obtain testimonials that highlight positive client experiences.